Industry News

Continental Introduced All-New Altimax Winter Tire

Germany based tire multinational launched all new Altimax Winter Tire for passenger cars, minivans and SUVs in the United States Market

United States: Continental has launched a brand new tire in its portfolio, Altimax Arctic12. Altimax Arctic12 tire is inclined with various features such as riding comfort, excellent winter traction on snowy roads and has a long tread wear.

Altimax Arctic12 has replaced the prior General Altimax Arctic tire by the company and is available in 47 T-rated sizes. Moreover, the Altimax Arctic12 tire is comparatively better than its predecessor version. The new Altimax Arctic12 winter tire is deployed with a tread pattern which provides hydroplaning resistance and a better grip on road. Besides that, an advance contour design of Altimax Arctic12 tire provides a bigger contact patch, which has improved the tread life of the tire.

As per Continental, the Altimax Arctic12 tire is completely different from Firestone WinterForce, Hankook Winter i-Pike RS, Cooper Weathermaster WSC, and BFGoodrich Winter Slalom KSI. Continental is likely to start taking orders for the Altimax Arctic12 tire from March 2017, wherein, the company claims to initiate delivery from July 2017.

TechSci Research believes that the decision made by Continental to introduce a new Altimax winter tire would strengthen the company’s current tire portfolio across the United States market, which would further assist the company to cater the growing demand for winter tires in the country. The launch of the new tire is further expected to increase the competition among the top players in passenger car segment in the United States.

According to a recent report published by TechSci Research, “United States Tire Market Forecast and Opportunities, 2021’’, demand for tires in the United States is forecast to grow at a CAGR of over 5%, in volume terms, during 2016-2021. The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc. The report also portrays huge potential of tire market in Southeast and Midwest regions of the country. The vast demand for tires from these regions can mainly be imputed to the large automobile fleet size, high population density coupled with the rapid urbanization in the area.

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