Tata Motors to Launch New Light Commercial Vehicle in India

Leading automobile manufacturer to launch updated versions of its existing model, Ace

India: Tata Motors is launching the updated version of its successful model, Ace, which would be a slightly longer than the existing one, to challenge its rivals which have been chipping away the company’s share in the small commercial vehicle segment. The latest model is designed to carry higher payload and is expected to be launched in April this year.

In addition, with the introduction of new models, the company is aiming to address the growing need of the transportation industry, in terms of greater security, faster turnaround, comfort, better capacity, overall value and reliability.

Moreover, Tata is still the marker leader in the 1.0-1.25-ton light truck segment where the company’s Ace has been ruling the market for past couple of years. The XL version of the new model would be equipped to handle 15% higher payload and the new model also features a BS IV diesel engine paired with power steering and new interiors.

As per TechSci Research, the launch of the new version of company’s model would assist the company to cater the growing demand for commercial vehicles in the country and maintain its strong position in the market. The launch is further expected to increase the competition among the top players in the small commercial vehicle segment. Furthermore, with this upgraded model the company is likely to recover its market share that was overtaken by current competitors.

According to a recent report published by TechSci Research, “India Commercial Vehicles Market By Vehicle Type, By End Use Industry, Competition Forecast and Opportunities, 2021’’, Indian has emerged as one of the largest markets for commercial vehicles globally. Growth of India commercial vehicles market is underpinned by various macro and micro economic factors, which impact the allied industries responsible for generating commercial vehicles demand in the country. Construction, logistics, mining, and passenger transportation are few of the major allied industries that require commercial vehicles. Most of the industry players in India commercial vehicles market have their production facility in the country to cater to domestic demands along with exports to various countries, as the exports volume of commercial vehicles across the segments outperformed the imports volume in FY2016.