Press Release

India Traditional Medicine Market to Grow with a CAGR of 9.21% through 2030

Rising investments & entry of corporates is expected to drive the India Traditional Medicine Market growth in the forecast period, 2026-2030.

 

According to TechSci Research report, “India Traditional Medicine Market - By Region, Competition, Forecast & Opportunities, 2030F”, the India Traditional Medicine Market stood at USD 416.28 Million in 2024 and is anticipated to grow with a CAGR of 9.21% through 2030. The traditional medicine market in India is witnessing a surge in investments and corporate participation, transforming the sector into a high-growth industry. With increasing global demand for Ayurveda, herbal medicine, and alternative therapies, both domestic and international corporations are actively expanding their presence, ensuring large-scale commercialization and innovation in the field.

Leading Indian conglomerates like Patanjali Ayurved, Dabur, Himalaya, and Baidyanath have significantly ramped up production, research, and exports of Ayurvedic and herbal products. The market has also seen new entrants from pharmaceutical and FMCG giants such as ITC, Hindustan Unilever (HUL), and Emami, investing heavily in herbal-based wellness products, nutraceuticals, and Ayurvedic formulations. These companies are not only leveraging strong distribution networks but also incorporating scientific research and modern packaging to appeal to urban and global consumers.

The influx of foreign investments is another key factor accelerating growth. Companies from the U.S., Europe, and the Middle East are collaborating with Indian firms to establish joint ventures, research centers, and export partnerships. The Indian government's push for AYUSH exports and initiatives like the WHO Global Centre for Traditional Medicine (GCTM) in Gujarat, backed by US$ 85 million, further validate the sector’s growing importance.

Startups and digital health platforms are also reshaping the market. The rise of Ayurvedic telemedicine, AI-based herbal diagnostics, and direct-to-consumer (D2C) brands is attracting venture capital and private equity funding, leading to faster adoption and accessibility of traditional medicine. With corporates focusing on product standardization, clinical validation, and global expansion, India’s traditional medicine market is rapidly modernizing, ensuring wider acceptance, increased investments, and sustained long-term growth.

 

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India Traditional Medicine Market is segmented into product, form, disease indication, distribution channel, regional distribution, and company.

Based on Product, Ayurvedic Medicine have emerged as the fastest growing segment in the India Traditional Medicine Market in the forecast period driven by rising consumer preference for natural remedies, government-backed AYUSH initiatives, and increasing investments from corporate players. With 80% of India’s population using Ayurveda, the demand for herbal formulations, wellness products, and personalized Ayurvedic treatments has surged. Medical tourism has played a crucial role, as India attracts around 2 million international patients annually, many of whom seek Ayurvedic therapies. The growing adoption of digital platforms, AI-driven Ayurvedic diagnostics, and expansion of Ayurvedic wellness retreats has further fueled market growth. Moreover, the sector benefits from strong R&D efforts, scientific validation, and global collaborations, positioning Ayurveda as a key driver of India’s traditional medicine market expansion.

Based on Region, North India have emerged as the fastest growing region in the India Traditional Medicine Market in 2024 driven by rising consumer awareness, expanding Ayurvedic healthcare infrastructure, and increasing investments in herbal medicine. States like Uttarakhand, Uttar Pradesh, and Delhi have witnessed significant growth due to strong government support, the presence of renowned Ayurvedic institutions, and a surge in medical tourism. The region has also benefited from the expansion of AYUSH hospitals and wellness centers, along with higher demand for herbal supplements, immunity boosters, and Ayurvedic treatments. Additionally, corporate investments and research collaborations are fueling innovation, making North India a key driver of market expansion in the traditional medicine sector.

 

Major companies operating in India Traditional Medicine Market are:

  • Arogya Ayurveda Kendra
  • Patanjali Ayurved Limited
  • Himalaya Global Holdings Ltd.
  • Baidyanath Group
  • Dabur Ltd
  • Swastik Ayurveda
  • Navayur Herbals
  • The Divine Ayurveda
  • Arlak Ayurveda Pvt Ltd

 

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India's traditional medicine sector has seen unprecedented growth due to proactive measures taken by policymakers to promote Ayurveda, Unani, Siddha, and Homeopathy (AYUSH) on both domestic and international levels. The establishment of the Ministry of AYUSH and subsequent programs have provided a structured framework for research, standardization, and global outreach of traditional medicine”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Traditional Medicine Market By Product (Herbal Medicine, Ayurvedic Medicine, Unani Medicine, Alternative Medicine, Homeopathy Medicine, Others), By Form (Capsules and Tablets, Powders and Granules, Liquid Extracts, Syrups, Creams and Ointment, Others), By Disease Indication (Cardiac Disorders, Bone and Joint Disorders, Gynecological Disorders, Neurological and Mental Disorders, Digestive Disorders, Others), By Distribution Channel (Hospital and Retail Pharmacies, Online Pharmacies), By Region and Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Traditional Medicine Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Traditional Medicine Market.

 

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