Industry News

Goodyear to Expand its Product Portfolio in United States

Goodyear plans to add new trailer tire to its product range

United States: Goodyear is planning to expand its product portfolio by adding trailer tire to its existing product range. As per Goodyear, the new trailer tire is designed for carrying heavy cargo at highway speeds. The new tire by Goodyear would meet specific requirement of workers, who haul heavy equipment from one place to another. The new trailer tire, under Endurance range, would be launched in ST255/85R16 size and capable of carrying 4,050 pounds at 80 psi.

“Owners of work trailers don't want downtime — that's expensive. And if you're stuck with your family on the side of the road in your RV because of a flat tire, that's miserable”, said Mike Pulte, Goodyear General Manager for product marketing, consumer tires.

Mr. Pulte also stated, “Trailer tire customers don't know about inflation, so we made the maximum load and psi markings huge on this tire. The Endurance is available in Load Ranges D and E to accommodate larger load capacities, according to Goodyear. It also has a speed rating of N (87 mph), which is considerably higher than the usual trailer tire speed rating of L (75 mph). I see people pulling trailers at highway speeds, and they don't realize their tires aren't designed for that, this really inspired our OE customers, who among other things liked a short supply chain.”

TechSci Research believes that the decision of Goodyear to introduce a new trailer tire would strengthen the company’s current tire portfolio in the United States market. Moreover, considering the growing demand for Off-the-Road (OTR) tires in the country, the company would able to penetrate a huge chunk of consumers across the region in following years. In addition, the sale of Goodyear OTR tires is expected to rise eventually in United States over the coming period.

According to a recent report published by TechSci Research, United States Tire Market Forecast & Opportunities, 2021”, The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc. Increasing automobile sales paired with increasing vehicle fleet are expected to drive the country’s tire industry through 2021. Moreover, growth in the country’s tire industry is backed by increasing sales volume of different vehicle segments, which is resulting in expansion of replacement automotive fleet in the US.

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