Industry News

Goodyear Plans to Launch All-Season Tire

Goodyear is planning to introduce all-weather tire in its Assurance product range

United States: The renowned tire company, Goodyear Tire and Rubber Company Inc. is going to expand its product range by launching all-weather tire in its Assurance tire line. The new all-season tire i.e. WeatherReady, is designed with Weather Reactive Technology.

The weather reactive technology offers evolving traction grooves, tire’s asymmetric tread and zig-zag edges for enhanced tire grip. The combination of weather reactive technology and 3D treadlock technology allows tire to maintain friction in different seasons.

According to company’s president (North American consumer tire business), WeatherReady tire is the best traction tire with better performance in rain and snow. These tires provide improved performance in all seasons for consumers. The design, performance and features of the tire have been developed as per the customer requirements, to satisfy the needs of United States citizens.

The new WeatherReady tire would be launched in the range of 15 to 20-inch rim diameters, suitable for almost 77 percent of passenger cars. Some of the popular OE (Original Equipment) fitments of Goodyear include passenger cars such as Toyota Corolla, Highlander & Corolla; Honda Civic, CR-V and Accord; Ford Escape, Edge & Explorer; Nissan Rogue & Altima; Chevrolet Equinox & Cruze; and Hyundai Santa Fe & Sonata.

As per TechSci Research, Goodyear ranks among the top players in the United States tire market. Also, by launching a new all-season tire under its popular tire brand, the company would able to penetrate a huge chunk of consumers across the country. In addition, it is expected that with the launch of such an advance product in the United States market, the sale of Goodyear tires would eventually rise over the coming period.

According to a recent report published by TechSci Research, United States Tire Market Forecast & Opportunities, 2021”, The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc. Increasing automobile sales paired with increasing vehicle fleet are expected to drive the country’s tire industry through 2021. Moreover, growth in the country’s tire industry is backed by increasing sales volume of different vehicle segments, which is resulting in expansion of replacement automotive fleet in the US.

Relevant Reports

Automotive Radiator Fan Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger cars, LCV, HCV), By Fan Type (Single Core, Multi-Core), By Sales Channel (OEM, Aftermarket), By Region, By Competition,

Automotive | Jun, 2024

Growing Embrace of Electric and Hybrid Vehicles, Increasing Thermal Management Challenges in Advanced Powertrains are factors driving the Global Automotive Radiator Fan market in the forecast period 2025-2029.

Relevant News