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Carlson Rezidor to Add Eight Radisson Blu Hotels in India by 2020

Carlson Rezidor Group is aiming to open eight new hotels under Radisson Blu brand by the end of 2020 in the country

India: Hospitality major, Carlson Rezidor Group, is aiming to expand in the country by opening eight more hotels under the brand name, Radisson Blu, by the end of year 2020. Radisson Blu has 34 operational hotels across India.

The Group is planning to expand its chain in Dehradun, Kolkata, Raipur, Mumbai, Tanmarg, Srinagar and Nasik. In order to broaden the business base, the group is preferring to pursue management contracts, however, the management is still looking forward for franchising, wherein,   the business group would continue to invest in technology and service innovations.

According to TechSci Research, Carlson Rezidor Hotel Group currently has over 1,400 hotels in operation as well as under development, with more than 220,000 rooms and a footprint spanning 115 countries and territories. The group includes global brands such as Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson and Country Inns & Suites by Carlson. The main strategy to open new hotel in country is to expand into state capitals and in secondary as well as tertiary cities with huge connectivity.

According to a recent report published by TechSci Research  “India Travel & Tourism Market, By Product/Service Offering, By Type, By Purpose of Visit, By Tourist Profile, By Average Duration of Stay, By Mode of Travel, Competition Forecast and Opportunities, 2011 - 2021”, the market for travel & tourism in India is forecast to grow at a CAGR of around 7.23% during 2016-2021, on account of increasing trend of medical, wellness and adventure tourism in the country and rising number of online bookings due to growing smartphone and internet penetration. Additionally, Government of India has also been focusing on the launch of several marketing and branding initiatives such as “Incredible India!” and “Athiti Devo Bhava”. This is projected to further propel growth in India travel & tourism market over the course of next five years. Domestic tourism dominated India travel & tourism market in 2015, on account of increasing number of local excursions, reginal trips, national level trips, etc., and the segment is expected to maintain its dominance in the market through 2021. Additionally, leisure and recreation is anticipated to emerge as the highest revenue generating segment in India travel and tourism market during the forecast period.

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