Industry News

Indian Motorcycle Unveils Two New Models for Indian Market

India: Pankaj Dubey, CEO and Director of Eicher Polaris and Country Head & Managing Director of Polaris India, along with Anil Shankar, President and CEO of Exquisite Moto LLP, launched new model of Indian Motorcycle, named the Springfield and the Chieftain Dark Horse, in Bengaluru. The new Springfield is priced at USD47,000 (ex-showroom) and Chieftain Dark Horse is priced at USD48,500 (ex-showroom) in India.

The Indian Springfield is a mix of versatility with touring comfort due to its advance technology. The new models are loaded with several exciting features such as a split seat, tourer-oriented steering geometry coupled with better handling. The bike is equipped with its powerful Thunder Stroke 111 engine which delivers 138.9 Nm @ 2600 RPM of torque and an air adjustable rear shock absorbers.

The second model, Chieftain Dark Horse is also powered with a similar, Thunder Stroke 111 engine, and is installed with the similar chassis as of Indian Springfield. In addition, the Indian Chieftain Dark Horse is also outfitted with a solo seat, ABS, tinted power windscreen, electronic cruise control, audio system, etc.

TechSci Research depicts that Indian Motorcycle is already a renowned premium motorcycle brand across the entire country. Moreover, with the launch of two new motorcycle variants in the Indian market, the company is likely to gain an advantage over its competitors, eventually, by generating sales in the region. Consequently, the industry of premium motorcycle in India is anticipated to infuse with the addition of such vehicles in coming period.

According to a recent report published by TechSci Research, “India Premium Motorcycles Market By Segment, Competition Forecast & Opportunities, 2011-2021”, premium motorcycle market in India is projected to exhibit a CAGR of ~30% during 2016-2021, on account of growing trend of CKD and SKD assembly, launch of new model, coupled with declining average selling price and rising number of high net worth individual. India premium motorcycle market was dominated by southern and northern regions in 2015, and they are further expected to continue to dominate the market during forecast period as well, owing to growing demand for premium motorcycles, coupled with increasing number of motorcycle clubs and groups in cities like Hyderabad, Chennai, Bangalore, Delhi, Chandigarh, etc. Moreover, 500cc to 800cc premium motorcycle dominate the premium motorcycle market in 2015, and are further anticipated to maintain their dominance in the coming years, on account of competitive pricing, large number of options available, coupled with coupled with new models launched in CKD assembly plants, thereby reducing its average selling price.

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