HYPR Introduces Biometric Shopping Platform for Ecommerce Sector
HYPR
announced the availability of latest secure biometric shopping for retailers
New
York: HYPR, the
provider of password less validation across multiple platforms such as desktop,
mobile & IOT systems, recently launched a secure biometric shopping
platform for its users.
With an attempt to curb
personal data theft, the company’s cybersecurity solution enables decentralizing
of biometric data (fingerprints, face & Voice authentication), which can be
used effectively instead of alphanumeric passwords.
Moreover, the company’s biometric
authorization solution will prevent potential dire situation with online
identity theft. The latest biometric shopping platform will deploy a safe
biometric user experience in retail space as sector is facing difficulty to
maintain trust in the era of connected devices.
“The future of retail lies in
biometric shopping experience, and HYPR is working to secure that future.
Issues of data privacy have come to the forefront in our connected world, and
password are no longer offering consumers sufficient protection”, said George
Avetisov, CEO and co-founder of HYPR.
TechSci Research depicts that
adaptation of biometric solutions for retail services and additional privilege services
will pave way for biometric market in future as it offers secure and safe
information to its users. The rising demand for biometrics technology is also gaining
traction in e-commerce platform for password less authentication.
According to the recent
report published by TechSci Research,
“Global
Biometrics Market By Type (Fingerprint
Recognition, Facial Recognition, Hand/Palm Recognition, Iris Scanner, Voice
Recognition, Vein Scanner & Others), By End Use Sector, By Region,
Competition Forecast and Opportunities, 2011 – 2021” the global biometrics market is
projected to cross US $ 24.8 billion by 2021. Fingerprint recognition biometric
systems are the most preferred type of biometric systems used across the globe,
owing to their ease of use, low cost, high speed and accurate results. However,
in terms of growth, vein scanner biometrics systems segment is anticipated to
outpace fingerprint recognition biometrics systems over the next five years.