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Panasonic Introduced Next-Gen Head Up Display for Automotive Industry

Panasonic unveiled its Next Generation Vehicle Display System with Augmented Reality Technology 

United States: Panasonic, a multinational electronic corporation headquartered in Japan, recently introduced next-gen Head Up Display with Augmented Reality at 2017 Consumer Electronic Show (CES) at Las Vegas. 

Panasonic revealed that the product is one of the most sophisticated Head Up Display which displays large virtual image in line of drivers’ vision by using Augmented Reality(AR). In addition, the product will also help in warning the drivers in case of urgency.

The Next-Gen Head Up Display is compact and capable of offering large virtual image of up to 12 degrees horizontal and 5 degree vertical in drivers’ line of sight. The system uses eight cameras: rear, front, night vision, a down side view camera, two additional side view cameras and two cameras to keep a track on driver’s head and eyes.     

The cameras placed in the vehicle not only detect the side of the road to place AR imagery in front of driver but also update AR imagery in tandem to the head movement of driver.

TechSci Research depicts that Head Up Display will play a major role in making the lives of drivers simpler and more enjoyable. The drivers face many distractions while driving on road which turn out to be the reason for accidents. Head Up Display with AR will bring all the information in driver’s line of vision resulting in minimum road fatalities. 

According to a recent report published by TechSci Research, “Global Head-up Display Market By Technology, By Component, By End User, Competition Forecast and Opportunities, 2011 - 2021”, global head-up display market is projected to grow at a CAGR of over 20% during 2016-2021. Defense and automotive sectors were the major demand generators for head-up displays across the globe, owing to rising demand for deploying latest technology in military aircrafts and increasing need for road safety among passengers. Moreover, growing technological advancements and declining average selling prices of head-up displays across the globe are further fueling adoption of this technology in the automotive and civil aviation sectors across the globe.

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