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NVidia to Join Audi for Autonomous Cars Technology

NVidia partners with Audi to implement Artificial Intelligence for Autonomous cars

United States: The renowned German car manufacturer, Audi, recently collaborated with one of the prominent computing technology multinational, NVidia, to bring autonomous cars for public usage in the market by 2020. Audi, earlier collaborated with NVidia 10 years back, since then, Audi has witnessed proliferating sale of vehicles from almost 60,000 cars to 210,000 cars in 2016.

NVidia’s founder and CEO, Jen-Hsun Huang said “Audi's adoption of our DRIVE computing platform for AI cars will accelerate the introduction of next-generation autonomous vehicles, moving us closer to a future of higher driving safety and new mobility services."

Moreover, NVIDIA DRIVE™ PX would be the first platform of Artificial Intelligence for autonomous cars, that would understand the surroundings environment as well as the path for safe driving. In 2017, Audi would showcase its autonomous test car models of Q7, at CES 2017.

As per TechSci Research, the recent move made by companies compliment the joint venture between Audi and NVidia for the development of autonomous cars technology. Additionally, it is expected that with the expertise of NVidia, the German car manufacturer might implement technical changes in their upcoming autonomous car models, giving them an edge over their competitors in the field of autonomous cars technology.

According to a recent report published by TechSci Research, Global Autonomous Car Technology Market Forecast and Opportunities, 2035 – ADAS, Semi-Autonomous, Fully-Autonomous”, globally, the automobile sector has been constantly evolving in terms of engine performance and design. Apart from these parameters, evolution of autonomous features in passenger cars is garnering attention of consumers across the world. Global autonomous car technology market is primarily divided into three segments - Advanced Driver Assistance System (ADAS) car technologies, semi-autonomous car technology and fully-autonomous car technology. ADAS technologies are currently moving at a brisk pace on account of rising inclination towards greater automation. Moreover, fully-autonomous cars are expected to be commercially available by 2025, which is expected to translate into dramatic growth in the market. Key factors which are expected to drive growth in the market over the next twenty years include anticipated increase in regulations mandating integration of autonomous technology in new vehicles, decline in prices of autonomous technology and the rising focus on safety on roads.

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