Industry News

New TWINWash Technology Introduced in Saudi Arabia by LG

Saudi Arabia:  LG electronics introduced a washing machine which has an ability to wash two separate loads at the same time. The product which was launched in CES 2015 initially, has now been introduced to the Saudi market.  The powerful main washer handles the bulk of the laundry, while the TWINWash Mini can be set to run a different wash cycle.

The machine Nozzles which are set in the main drum sprays concentrated detergent onto the clothes directly which would improve the performance of the machine. The second nozzle sprays through the clothes during the high spin cycles which provide more effective rinsing,

TechSci Research depicts that LG continuously focuses on product innovation in order to maintain its presence and this new technology anticipated to attract the consumers more towards the brand given the fact that this technology would enable the user to save time. The frontload washing machine is designed is not designed to be very bulky and hence nothing is sacrificed for the added convenience.

According to a recent report published by TechSci Research Saudi Arabia Washing Machines Market By Technology, By Type, By Capacity, Competition Forecast and Opportunities, 2011 – 2021”, the washing machines market in Saudi Arabia is projected to surpass US$ 425 million by 2021. The market has been segmented into four categories, namely, top load fully automatic, top load single tub semi/non-automatic, twin tub semi/non-automatic and front load fully automatic. Among these categories, the top load fully automatic washing machines segment dominated the country’s washing machines market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. Growing consumer awareness regarding better energy and water efficiency, enhanced user convenience, coupled with easy availability in different capacity and price ranges are some of the major factors anticipated to aid the sales of top load fully automatic washing machines in Saudi Arabia over the next five years. Few of the leading players operating in the Saudi Arabia washing machines market include LG Electronics Saudi Arabia Ltd, Haier KSA, Toshiba Corp and Midea Group Co. Ltd.