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Pirelli Planning to Enhance its LT Tire Share in North America

United States: Pirelli Tire North America Inc. (PTNA), is targeting to boost its market share in the light trucks & SUV tire segment across North America. The company is planning to roll out new tires, Scorpion A/T Plus and Scorpion Zero A/S Plus in varied sizes, by 2017. Both the tire ranges, is expected to grab around 95% of segment market in the region. 

As per Pirelli’s spokesperson, Scorpion A/T Plus would be launched in the regional market by second half of 2017, with size, ranging from 18 to 22 inches and Scorpion Zero A/S Plus would be available in 20 different sizes by second quarter of 2017. Furthermore, these products would be sold primarily in United States and Canada.

PTNA aims to grasp a larger market share in Western United States and Central parts of Canada. Moreover, Pirelli’s P Zero strategy is focusing mainly on premium & prestige OEM car brands. Besides that, the company is strongly in favour, to improve its push-marketing strategy with its new light trucks (LT)/SUV tire lines.

As per TechSci Research, PTNA is directly targeting, one of the largest vehicle tire segment in the North American region. By launching its two new products in LT/SUV segment, the company is focusing a huge customer base in United States as well as Canada, which is likely to drive the demand for the company’s new tires in coming years in North America.

According to a recent report published by TechSci Research, “United States Tire Market Forecast & Opportunities, 2021”, demand for tires in the United States is forecast to grow at a CAGR of over 5%, in volume terms, during 2016-2021. The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. Thus, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well.

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