Xiaomi launched New Air Purifier Model in China.

China: The company has produced a new variant of air purifier which has OLED display which indicates the PM2.5 reading, temperature and humidity. It is also designed to handle twice the capacity of the small air purifiers. The product also has a LED ring around it which changed colour as per the current PM2.5 level. The Mi Air Purifier Pro offers air cleaning at an air delivery rate (CADR) value of 500 cubic meters an hour.

The company also launched a standalone device which indicates the PM2.5 levels. The detectors have a build in screen which can be used to detect the air quality of the room in real time. The price of Mi Air Purifier Pro USD220 and the Mi PM2.5 Detector is priced at USD60.

According to TechSci Research, the air purifier market in China is to grow with a tremendous rate on the account of dangerously accelerating air pollution levels. The poor air quality inside offices and homes can be up to 10 times polluted than the outside air which leads to major respiratory problems for home Air Purifiers are slowly and steadily gaining popularity and being accepted and installed. Further, the air purifier market has been growing across the globe which is driven by rising concerns over the quality of air inside and outside the house due to the widespread culture of using rugs and pet breeding. Companies manufacturing air purifiers are looking for growth opportunities in the market and aggressively expanding its consumer portfolio, by launching unique additions to this segment.

According to a recent report published by TechSci Research, “China Air Purifiers Market Forecast and Opportunities, 2011-2021”, the market for air purifiers in China is projected to grow at a CAGR of around 18% during 2016 - 2021, on account of rising disposable income levels of consumers, increasing consumer awareness and rising installation of air purifiers in government hospitals and institutions. Some of the major provinces in China such as Beijing, Shanghai and Shanxi are ranked among the most polluted cities in the world. Consequently, these cities are also the largest demand generators for air purifiers in the country. East China was the largest regional market for air purifiers in China in 2015, due to the presence of a large number of manufacturing units and commercial establishments in the region. Moreover, HEPA and Activated Carbon based air purifiers dominated the sales of air purifiers in China, due to their high efficiency to trap particulate matter and harmful gases coupled with their rising adoption in commercial as well as residential sectors.