Volkswagen Group Accommodates Design Center for Autonomous Car

Germany: Leading global vehicle manufacturer, Volkswagen Group is re-establishing one of its prominent design center to equip themselves for the growing autonomous vehicles demand in the country. The company wants their designers to enhance the human machine interface in its future cars and target to improve the in-car user experience, at its facility at Potsdam, Germany.

Since its establishment which was more than a decade ago, this facility has taken responsibility to develop ideas which have found their way in a lot of production models of the company. Further, the company has invested in developing a Digital UX (user experience) design team in its facility at Potsdam under the guidance of company’s longtime VW Group designer, Ulrike Mueller.

Furthermore, this move would help the company to manufacture more user-friendly and technologically advanced vehicles in the long run, however, the facility would no longer assist their colleagues at VW Group's 12-brand network on production programs.  

As per TechSci Research, the move made by the global vehicle manufacturer for restructuring their German design center is anticipated to support the company in implementing the essential technological advancements which are likely to boost the development of autonomous vehicles domestically as well as on a global scale. Additionally, it is expected that with these advancements the company might implement these changes in their upcoming autonomous car models giving them an edge over their competitors in the field of autonomous cars.

According to a recent report published by TechSci Research, “Global Autonomous Car Technology Market Forecast and Opportunities, 2035 – ADAS, Semi-Autonomous, Fully-Autonomous”, globally, the automobile sector has been constantly evolving in terms of engine performance and design. Apart from these parameters, evolution of autonomous features in passenger cars is garnering attention of consumers across the world. Global autonomous car technology market is primarily divided into three segments - Advanced Driver Assistance System (ADAS) car technologies, semi-autonomous car technology and fully-autonomous car technology. ADAS technologies are currently moving at a brisk pace on account of rising inclination towards greater automation. Moreover, fully-autonomous cars are expected to be commercially available by 2025, which is expected to translate into dramatic growth in the market. Key factors which are expected to drive growth in the market over the next twenty years include anticipated increase in regulations mandating integration of autonomous technology in new vehicles, decline in prices of autonomous technology and the rising focus on safety on roads.