LG to Target Global Market with Launch of its Air Purifier Range

Korean Tech Giant, LG Electronics, has unveiled its new air purifier brand, PuriCare.

South Korea: LG Electronics has unveiled its new air purifier, the latest in LG’s air care brand, PuriCare lineup which was launched last year. The air purifier is an addition in its PuriCare lineup range. The air purifier is cylinder-shaped device which quickly purifies the air with its 360-degree air intake and has a booster that creates strong wind for faster cleaning process. Further, the company is planning to expand its air purifier business in China, US and Europe following the launch in Korea. The launch event held at LG’s headquarter in Seoul.

The sales of air purifiers have especially risen in Taiwan because of its unclear air due to volcanos, as well as increasing number of tech-savvy people in Taiwan opting for Wi-Fi enabled devices. LG, currently sells its air purifier in 15 nations namely Asia and Middle East and has plans to expand its air purifier business into 30 nations which includes Europe and the US by 2018.

According to TechSci Research, the air purifier market has been growing across the globe which is driven by rising concerns over the quality of air inside and outside the house due to the widespread culture of using rugs and pet breeding. The poor air quality inside and outside leads to major respiratory problems for which Air Purifiers are gaining popularity and being accepted and installed, the air purifier launched by LG is driven by consumer demand to live smart and breathe fresh. Further, the company is looking for growth opportunities in the market and aggressively expanding its consumer durables portfolio, of which PuriCare is one of the unique additions to this segment.

According to a recent report published by TechSci Research, “Global Air Purifiers Market Forecast and Opportunities, 2011 – 2021”, the global air purifiers market is projected to cross $59 billion by 2021. As per the report, air purifiers have been segmented into six categories, namely, HEPA and Activated Carbon; HEPA, Activated Carbon and Ion & Ozone Generator; HEPA; Activated Carbon; Ion & Ozone Generator; and Electrostatic Precipitator. Among these categories, HEPA & Activated Carbon based air purifiers dominated the global air purifiers market in 2015. The segment is anticipated to maintain its dominance over the next five years as well, as HEPA filters are effective in removing dust as well as particulate matter, while activated carbon is efficient in removing foul odor. As a result, these two technologies complement each other, and provide highly efficient air purification as well as odor removal. In 2015, North America dominated the global air purifiers market, followed by Asia-Pacific, Europe, South America and Middle East & Africa.