Industry News

TBC Corporation expands its Tire Portfolio in United States

United States: TBC Corporation is broadening its Sailun brand with inclusion of Light Truck and SUV tire lines in United States. The new tire lines include Terramax HLT and Atrezzo SVR LX+ which are being offered with one-year road hazard coverage.

Further, the new Terramax HLT is an ‘all-season’ tire is designed for highway use. The Terramax HLT light truck tire is available in different sizes, ranging from 15 to 20-inch rim diameters. Moreover, all the new tire sizes are also backed by a 50,000-mile treadwear warranty across the region.

On the other hand, the Atrezzo SVR LX+ is an all-season performance light truck tire with 18 H-, V- and W-ratings and is available in different tire sizes ranging from 20 to 24-inch diameters. Similar to the new Terramax HLT, the Atrezzo SVR LX+ tire is backed by a 40,000 mile treadwear warranty.

TBC Corporation has exclusive rights to manage the sales of Sailun brand in the United States.

As per TechSci Research, thoughTBC Corporation does not rank among the prominent players in the tire industry across United States, however, with the introduction of new tires in the country, the company would be able to cater its customers in a better possible way across USA. Besides that, it is expected that company’s penetration in the country’s tire market would gradually increase, overtime.

According to a recent report published by TechSci Research, “United States Tire Market Forecast and Opportunities, 2021’’, demand for tires in the United States is forecast to grow at a CAGR of over 5%, in volume terms, during 2016-2021. The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. The report also portrays huge potential of tire market in Southeast and Midwest regions of the country. The vast demand for tires from these regions can mainly be imputed to the large automobile fleet size, high population density coupled with the rapid urbanization in the area.

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