Reliance Jio to Launch 4G Feature Phones with Voice Over LTE

India: Reliance Jio, one of the leading LTE mobile network provider in India, is set to launch featured phones with 4G capability in a bid to attract millions of customers to its telecom venture.

The company will introduce LTE devices to win over rural, semi-urban & tier III customer who generally used phones to make call only. The company may set the price of the product as low as USD 15 and bundled with unlimited voice and video calling. Jio wants to cover all the segments in the country and this product would mainly target at first-time data users.

The 4G telecom is in talks with domestic handset maker lava international and Chinese original equipment maker to bring the featured phones in the market. Jio would be subsidising the selling price of the 4G featured phones as the cost of making the phones is about USD 25 and product would be sold at USD 15.

TechSci Research depicts that the rising demand of using Voice over LTE technology will pave way for LTE devices in India. The launch of featured phones and that too at low cost will fuel the growth of the product in the Indian market to entice customers from all the segment who uses LTE for voice & video calling purpose.

According to TechSci Research report “Global LTE Consumer Devices Market Forecast and Opportunities, 2020”, global market for LTE consumer devices projected to grow at a CAGR of more than 26% during 2015 - 2020. Rising adoption of LTE technology in emerging economies, increasing number of new LTE enabled registered devices, such as cameras and other wearable devices, mounting Machine-to-Machine connections, Internet of Things (IoT) and declining global average selling prices of LTE devices is projected to propel growth in global LTE consumer devices market through 2020. Samsung and Apple are expected to continue their market domination; however, their respective market shares are expected to decline over the course of next five years.