Industry News

New Model of Suzuki Hayabusa Launched in India

Suzuki launches New CKD built Hayabusa with a reduced-price tag in the Indian Market

India: Suzuki Motorcycle India Private Limited (SMIPL) disclosed the launch of the new 2017 model of Hayabusa (GSX1300R) in India. The new bike would come in new color schemes including Glass Sparkle Black (YVB), Glass Sparkle Black or Pearl Glacier White (AGT) and Pearl Vigor Blue or Glass Sparkle Black (BBD).

Hayabusa in its time was the fastest production and the most powerful bike, technically, the new bike is powered by the 1,340cc inline-four engine which churns out a peak 155Nm of torque at 7,200rpm and 195PS of power at 9,500rpm. Some of the features of the bike include forged pistons, EFI with dual throttle valve, titanium valves, iridium spark plugs and PVD-coated rings.

Furthermore, the new Hayabusa is launched at a reduced-price tag of USD20,770 (Ex-showroom Delhi), the reduced-price tag is backed by company’s CKD operation which had started in the SMIPL factory based in Gurgaon, in early 2016. The lower price tag has also boosted its demand thereby increasing the waiting period for purchasing the bike.

As per TechSci Research, the launch of the new Hayabusa would help the company to further increase its market penetration in the Indian premium motorcycle market. It is expected that the Hayabusa GSX1300R which is Suzuki’s one of the most popular model in the premium motorcycle segment in India will expect a rise in the demand as a result of reduced-price tag offered by the company.

According to a recent report published by TechSci Research, India Premium Motorcycles Market By Segment, Competition Forecast & Opportunities, 2011-2021”, market for premium motorcycles in India grew at a significant pace over the past few years, on account of rising inclination of people towards premium motorcycle, coupled with increasing penetration of international premium motorcycle companies such as Harley Davidson, Ducati, Triumph, etc., in the Indian market. Moreover, various companies are launching new motorcycle model in India, which offers consumers with more option to choose from. Companies operating in India premium motorcycle market have also established their domestic assembly units in India, which has led to decline in the average selling price of premium motorcycles in the country. Furthermore, growing number of clubs and group for premium motorcycle riders are further expected to drive India premium motorcycle market during the forecast period. 


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