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Air Purifier Demand Increases in NCR Post Diwali

With pollution encompassing the National Capital Region (NCR) since the start of November month, there is a rise in demand of air purifiers in the region. Sales at major manufacturers Blue Air, Sharp and Kent doubled between Monday and Thursday and the demand is expected to rise further.

India: In comparison to the pre-Diwali session, the sale of air purifiers has risen 250 percent in the week following Diwali. Till recently, the enquiries for air purifiers were very less, however, post Diwali, the situation has changed dramatically. Most of the dealers in Delhi-NCR are running out of stock. Manufacturing companies such as Blue Air, Sharp and Kent are expecting high demand for air purifiers and they have planned for the inventory accordingly.

According to a recent study conducted by The Associated Chambers of Commerce and Industry, sale of air purifiers has risen to about 50 per cent across the region in the four days’ post Diwali. Panasonic India is expecting a 400 percent jump in the sales of air-purifiers after Diwali. Online sellers, chemists and retail shops that are selling air purifiers have either run out of masks or are loaded with orders for masks and air purifiers even as the quality of air is plunging to dangerous levels, especially after the festive season of Diwali.

According to TechSci Research, the demand for air purifiers is likely to surge in the future. This is due to the fact that the national capital has been facing the problem of haze for quite some time. Pollution, allergens and harmful carcinogens together have further caused significant deterioration in Delhi’s air quality. Generally, sales in India takes place between November and March, when air quality deteriorates in the region. The market for air purifiers is expected to rise further year-on-year, owing to growing awareness among consumers, health care concerns and continuous rise in air pollution in the country, especially North India.

According to a recent report published by TechSci Research, “India Air Purifiers Market By Filter Type, By End User Sector, Competition Forecast & Opportunities, 2011-2021”, the market for air purifiers in India is projected to reach US $ 209 million by 2021. Residential as well as commercial sectors are anticipated to generate high demand for air purifiers in India during the forecast period, due to rising disposable income levels of consumers and increasing awareness among people about benefits of using air purifiers. HEPA combined with Activated Carbon based air purifiers dominated air purifiers market in India on account of their high efficiency in removing particulate matter, odor and other harmful gases. Adoption of HEPA based air purifiers in the country is growing considerably in households, embassies, healthcare institutes, and other commercial spaces, and this trend is expected to continue over the next five years.

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