Dabur to Acquire Personal Care Firm in South Africa

Dabur plans to acquire CTL group of South Africa, for around USD15 million

India: The big brand name in the fast-moving consumer goods segment “Dabur” plans to acquire the CTL group’s personal care segment business originating from South Africa. According to sources the approximately amount of the acquisition buying out is just over USD15 million.

Earlier in this year in July, Dabur had bought South African personal care and cosmetics production and trading company, Discaria Trading. This acquisition was formally done by Dabur South Africa. The brand Dabur’s fully owned subsidiary company ‘Dabur International’ had already acquired the 100 per cent share capital of South Africa’s Discaria Trading, making the former brand moving out of the wholly owned subsidiary company of Dabur India.

According to TechSci Research, this acquisition makes Dabur’s prime entry in the South African region. Eventually, the company ‘Dabur’ has been in existence in the production facilities in West African countries like Nigeria. Cosmetic products are no more restricted to being used on special occasions, but are gaining prominence as part of women’s daily regimen. Women’s cosmetic products are widely adopted, and have emerged as high utility products over the last few years. Women are becoming more open to trying new products, which help them in maintaining a youthful and elegant look. In addition to conventional cosmetics, a number of new products are being introduced in the market, to help women in protecting their skin from pollution and sun damage. The demand for women cosmetic products is expected to increase during the coming years on account of increasing desire among female consumers to look physically appealing. This acquisition would help Dabur to penetrate the geography and capitalize on the opportunities available in the market.