Press Release

India Outdoor LED Display Market is expected to grow at a CAGR of 15.06%

India Outdoor LED Display Market is expected to grow owing to robust growth of sports and entertainment events in India throughout the forecast period

According to TechSci Research report, “India Outdoor LED Display Market - By Country, Competition, Forecast and Opportunities, 2019-2029”, the India Outdoor LED Display Market is expected to register a robust during the forecast period, 2025-2029. One of the primary drivers of the Outdoor LED Display Market in India is the surge in digital advertising trends. Advertisers are increasingly shifting from traditional formats to dynamic and interactive digital displays for their campaigns. Outdoor LED displays offer a visually compelling platform for delivering high-quality visuals, videos, and interactive content, enhancing the effectiveness of advertising and brand promotion.

The ongoing digital transformation in the advertising industry presents immense opportunities for outdoor LED displays. Advertisers are increasingly shifting from traditional formats to dynamic and interactive digital displays for more engaging and targeted campaigns. Businesses can leverage this trend to offer innovative advertising solutions to brands.


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Based on Screen Size, 100-150 inch segment has emerged as the predominant market leader. Advertisers leverage the large size to display vivid and engaging content, contributing to the effectiveness of marketing campaigns. In the events and entertainment sector, displays in this size range are employed for large-scale visual experiences. Outdoor concerts, sports events, and festivals utilize these displays to ensure that the audience, even at a considerable distance, can enjoy an immersive viewing experience. These displays are often used for live streaming, instant replays, and sponsor advertisements, enhancing the overall spectator experience. Within corporate settings and public spaces like city centers, parks, and transportation hubs, displays in the 100-150 inch range serve informational and branding purposes. They are deployed for corporate events, product launches, and public announcements, providing a platform for effective communication with a sizable audience. The 100-150 inch segment is expected to witness continued growth driven by advancements in LED technology, making larger displays more energy-efficient and cost-effective over time. Additionally, the trend of increased adoption of digital advertising, coupled with the demand for immersive event experiences, is likely to contribute to the sustained relevance and growth of this segment in the India Outdoor LED Display Market.


Based on application, Billboards segment is expected to grow during the forecast period. The ability to remotely manage and update content is a significant driver for the adoption of LED billboards. Advertisers can change messages, promotions, and visuals in real-time, providing flexibility and responsiveness to changing marketing strategies and events. LED billboards, with their vibrant colors and high brightness levels, offer increased visibility both during the day and at night. The dynamic nature of the content contributes to better brand recall as compared to static billboards, making them a preferred choice for advertisers. Future trends in LED billboard technology will likely focus on energy efficiency and sustainability. The development of more energy-efficient LED displays and the use of eco-friendly materials will address environmental concerns and align with the growing emphasis on sustainability. Continued advancements in LED display technology, such as higher resolutions, improved color reproduction, and flexible displays, will drive innovation in the billboard segment. These advancements will enhance the visual appeal and versatility of LED billboards, allowing for more creative and impactful advertising campaigns. In conclusion, the billboard segment in the India Outdoor LED Display Market is characterized by a transition from traditional to digital displays, driven by the demand for dynamic and interactive advertising. Overcoming regulatory challenges, addressing environmental considerations, and focusing on technological advancements will be crucial for the sustained growth of LED billboards in the outdoor advertising landscape.


Major companies operating in India Outdoor LED Display Market are:

  • L&T (Larsen & Toubro) Electricals
  • Panasonic India
  • Samsung India
  • LG Electronics India
  • NEC India
  • Sony India
  • Barco India
  • Absen LED India
  • Daktronics
  • Unilumin Group


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“South India is expected to dominate the market during the forecast period. South India, encompassing states like Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, and Kerala, is a region characterized by vibrant urban centers, rapid industrialization, and a diverse population. The demand for outdoor LED displays in South India is driven by a combination of factors, including urban development, economic growth, and the increasing adoption of digital advertising technologies.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

India Outdoor LED Display Market By Screen Size (Below 100 inch, 100-150 inch and Above 150 inch), By Mode of Sales (Online and Sales), By Application (Billboards, Video Walls, Perimeter LED Boards, LED Matrix Board, Traffic Lights and Others), By Region, By Competition Forecast & Opportunities, 2019-2029”, has evaluated the future growth potential of India Outdoor LED Display Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Outdoor LED Display Market.


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