Press Release

Wet Pet Food Market to Grow with a CAGR of 4.62% through 2029

Increasing influence of human food trends and a supportive regulatory environment are the major drivers for the Global  Wet Pet Food Market during the forecast period 2025-2029 


According to TechSci Research report, “Wet Pet Food Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Global Wet Pet Food Market was valued at USD 25.58 billion in 2023 and will see an impressive growth in the forecast period at a CAGR of 4.62% through 2029The favorable market for Wet Pet Food can be attributed to heightened consumer awareness regarding its benefits. Many pet owners now prioritize wet pet food products crafted from natural and organic ingredients, mirroring their own dietary preferences. They actively seek out options containing real meat, poultry, fish, vegetables, and fruits, while avoiding artificial additives like colors, flavors, and preservatives. Additionally, pet owners are increasingly concerned about the environmental and ethical aspects of pet food production, preferring brands that uphold sustainable sourcing practices and ethical treatment of animals.

Human food trends, such as the preference for grain-free and gluten-free diets, have also influenced the pet food market. Pet owners now seek wet pet food formulations devoid of grains, gluten, and other common allergens, believing them to be healthier for their pets' digestive well-being. Moreover, there is a growing inclination towards wet pet food products enriched with functional ingredients and superfoods renowned for their health benefits. Ingredients like blueberries, spinach, kale, turmeric, and chia seeds are sought after for their perceived immune-boosting and digestive support properties.

The trend of humanization in pet care has further spurred demand for wet pet food products meeting human-grade quality standards. Pet owners prioritize safety, nutrition, and meticulous preparation akin to human-grade food, underscoring the need for assurances regarding the quality and care invested in the pet food manufacturing process.                                    

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "Global Wet Pet Food Market”

The surge in pet humanization, where pets are viewed as integral family members receiving comparable care, is fueling the demand for premium-quality pet food. Wet pet food, often regarded as a higher-grade and more nutritious choice, is gaining traction among pet owners prioritizing their pets' welfare and aiming to offer diets akin to their own.

An escalating preference for natural and organic products transcends human consumption and extends into the pet food realm. Pet owners increasingly seek wet pet food varieties devoid of artificial additives, preservatives, and fillers. This inclination is spurring the call for natural and organic wet pet food options, perceived as healthier and more advantageous for pets. 

Meat is a primary ingredient in many wet pet food formulations, and fluctuations in meat prices can significantly impact production costs. Factors such as changes in livestock feed prices, supply and demand dynamics, weather events affecting crop yields, and diseases affecting livestock can all contribute to volatility in meat prices. Other ingredients commonly used in wet pet food formulations, such as vegetables, grains, and starches, are also subject to price fluctuations based on factors like weather conditions, global supply and demand trends, and geopolitical factors affecting trade and production. As demand for pet food, including wet pet food, continues to grow globally, competition for raw materials intensifies, leading to upward pressure on prices. Increased demand from emerging markets, changing consumer preferences for premium ingredients, and the growing popularity of pet ownership contribute to this trend.


The Global Wet Pet Food Market is segmented into Product, Distribution Channel, regional distribution, and company.

Based on its Distribution Channel, The Global Wet Pet Food Market is segmented into Pet-specialty stores and vet clinics, Supermarkets and hypermarkets, Convenience stores, and Others. Supermarkets and hypermarkets hold a pivotal position in the Wet Pet Food Market by offering a vast array of wet pet food brands, formulations, and packaging options to consumers. These retail giants typically present a diverse assortment of wet pet food products encompassing various brands, including both mainstream and niche alternatives. Pet owners can explore an extensive selection of wet pet food tailored for cats, dogs, and other pets, featuring diverse flavors, textures, and formulations to accommodate their preferences and dietary requirements. Supermarkets and hypermarkets frequently curate wet pet food offerings from reputable brands alongside private-label or store-brand options, providing consumers with an assortment of price points, quality levels, and packaging sizes to choose from according to their budget and preferences.

Based on region, North America commands a leading position in the wet pet food market, driven by the presence of numerous major pet food manufacturers and brands. These industry players boast extensive distribution networks, robust marketing resources, and a knack for product innovation, enabling them to effectively cater to consumer demand and uphold market dominance. Additionally, North America benefits from a well-established retail landscape, encompassing pet specialty stores, supermarkets, e-commerce platforms, and veterinary clinics, ensuring convenient access to a diverse array of wet pet food options for consumers. The region's dominance is further bolstered by high pet ownership rates, coupled with consumer preferences for premium pet food offerings. With established manufacturers and a resilient retail infrastructure in place, North America emerges as a formidable force in the global wet pet food market. 

Major companies operating in Global Wet Pet Food Market are:

  • Beaphar Beheer BV
  • Champion Petfoods
  • Colgate Palmolive Co.
  • De Haan Petfood
  • FirstMate Pet Foods
  • Harringtons Pet Food
  • Mars Inc.
  • Nestle S.A
  • Phelps Pet Products
  • Schell and kampeter Inc.

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“In the Wet Pet Food Market, significant growth is driven by various pivotal factors. These encompass shifting consumer preferences towards premium and natural pet food selections, heightened awareness regarding pet health and nutrition, and the growing trend of humanizing pets. The market is also propelled by the introduction of inventive product formulations, diverse flavors, and packaging designs that cater to a wide array of pet dietary requirements and preferences.," said Mr. Karan Chechi, Research Director, TechSci Research, a research-based Global management consulting firm.

Wet Pet Food Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Cat food, Dog food, Others ), By Distribution Channel (Pet-specialty stores and vet clinics, Supermarkets and hypermarkets, Convenience stores, Others), By Region, and By Competition, 2019-2029F”, has evaluated the future growth potential of Global Wet Pet Food Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Wet Pet Food Market.



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