Outdoor TV Market to Grow with a CAGR of 11.83% through 2029
The global outdoor TV market is growing rapidly, driven by increasing
demand for entertainment options in outdoor spaces and the growing adoption of
smart TVs are key market trends.
According to
TechSci Research report, “Outdoor TV Market - Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2029F”, the Global Outdoor
TV Market stood at USD 303.14 million in 2023 and is anticipated to grow with a
CAGR 11.83% through 2029. The Outdoor TV Market has
witnessed substantial growth in recent years as consumers seek to extend their
entertainment experiences to outdoor spaces. The market offers a wide range of
weather-resistant televisions designed to withstand outdoor conditions,
catering to the rising demand for outdoor living and entertainment areas. Key
drivers include the demand for outdoor entertainment spaces, commercial and
hospitality applications, technological advancements, and regional variations.
Smart features, higher resolutions, enhanced brightness, anti-glare
technologies, and customization options are emerging trends. However,
challenges like weather resilience, market competition, regulatory compliance,
and environmental sustainability are influencing its evolution as the market
continues to expand globally.
One of the primary drivers of the global outdoor TV market is the rising demand for outdoor entertainment spaces. With the expansion of outdoor living trends, consumers are investing in creating dedicated areas for relaxation and entertainment. These outdoor spaces include patios, decks, poolside areas, and even full-fledged outdoor kitchens. Outdoor TVs have become a pivotal component of these spaces, enabling individuals and families to enjoy their favorite shows, movies, sports events, and video games while soaking in the fresh air and the beauty of their outdoor surroundings.
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Commercial and hospitality applications also play a
significant role in driving the outdoor TV market. Restaurants, bars, hotels,
resorts, and public venues are increasingly incorporating outdoor entertainment
options to elevate the customer experience. Outdoor TVs, particularly those
with high brightness displays, are being used in these settings to attract
patrons, extend the duration of stay, and ultimately boost revenue. Restaurants
and bars, for example, install outdoor TVs to broadcast live sports events,
turning their outdoor spaces into popular venues for game-day gatherings.
Similarly, hotels and resorts use outdoor TVs near pools, patios, and dining
areas to provide guests with a luxurious and immersive entertainment
experience. This growing demand in commercial and hospitality applications is
expected to continue as businesses strive to differentiate themselves and
create unique outdoor settings to attract and retain customers.
Technological advancements have been pivotal in
shaping the outdoor TV market. Manufacturers are continuously innovating to
enhance the durability and image quality of outdoor TVs while incorporating
smart features, such as built-in Wi-Fi, app support, and voice control.
High-resolution displays, including 4K and 8K, have become common, elevating
the visual experience for outdoor viewers. Brightness and anti-glare features
have also gained prominence, enabling outdoor TVs to remain visible and
enjoyable even in direct sunlight. Moreover, weather resistance is a critical
aspect, with manufacturers developing outdoor TVs that can withstand rain,
snow, heat, and cold, increasing the durability and reliability of these
products. These technological advancements are not only improving the overall
outdoor TV viewing experience but also expanding the market's appeal to a
broader range of consumers.
Regional variations in climate and weather conditions
pose a unique challenge and opportunity in the outdoor TV market. Different
regions experience distinct weather challenges, from scorching summers to
frigid winters, heavy rainfalls to high humidity, and intense sunlight to dust
storms. Outdoor TV manufacturers have adapted their products to cater to these
variations, ensuring they can perform effectively in various environmental
conditions. For example, North America, with its widespread culture of outdoor
living, has seen the development of outdoor TVs designed to withstand both
scorching summers and frigid winters. In Europe, where regions with milder
climates are prevalent, outdoor TVs are often used for outdoor dining, cultural
events, and leisure experiences. These outdoor TVs have been tailored to
withstand rain and humidity. In the Asia-Pacific region, which includes
countries with tropical and subtropical climates, outdoor TVs need to be highly
durable and weather-resistant to withstand high humidity, heavy rains, and
intense sunlight. The ability of outdoor TVs to adapt to these regional
variations is critical for their success in a global market. Manufacturers are
continuously working to improve the weather resistance, durability, and
performance of their products to meet the specific needs of different regions.
The global outdoor TV market is segmented into screen
size, display type, sales channel regional distribution, and company.
Based on sales channel, the market is segmented into supermarkets/hypermarkets,
multi branded stores, online, others. Hypermarkets/supermarkets emerge as the dominant segment in the Outdoor TV Market, commanding significant market share and consumer engagement. These retail giants leverage their expansive reach and strategic positioning to cater to a wide audience seeking outdoor entertainment solutions. With dedicated sections for electronics and home goods, hypermarkets/supermarkets offer a diverse selection of outdoor TVs, catering to various preferences and budgets. Their robust distribution network and marketing prowess further solidify their dominance in the market, making them primary destinations for consumers seeking outdoor entertainment solutions. As consumer demand for outdoor TVs continues to rise, hypermarkets/supermarkets remain pivotal in shaping market trends and driving sales.
Major companies operating in Global Outdoor TV Market
are:
- Peerless-AV Limited
- Luxurite UK Limited
- Yolo TV Limited
- SunBriteTV, LLC
- LG Electronics Inc.
- Global Outdoor Concepts, Inc
- Séura, Inc.
- SkyVue Inc.
- Cinios Inc.
- Evervue USA Inc.
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“The Outdoor TV
Market is rapidly evolving, driven by the growing popularity of outdoor
entertainment spaces in homes and commercial settings. This market offers
weather-resistant TVs that can withstand various environmental conditions. Key
trends include the integration of smart features, higher-resolution displays,
enhanced brightness, and customization options. Challenges include ensuring
weather resilience, meeting regulatory compliance and safety standards, and
addressing environmental sustainability. North America is a dominant region in
the global market due to its cultural emphasis on outdoor living. The online
segment is growing as consumers increasingly turn to e-commerce for outdoor TV
purchases, further reshaping the market landscape.” said Mr. Karan Chechi,
Research Director of TechSci Research, a research-based management consulting
firm.
“Outdoor TV Market –
Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By
Screen Size (Less than 40 inch, 40 inch to 50 inch, 50 inch to 70 inch, More
than 70 inch), By Display Type (LCD, LED ), By Sales Channel
(Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), By Region,
By Competition, 2019-2029F”, has evaluated the future growth potential of global
Outdoor TV market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Global Outdoor TV Market.
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