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Blueair launching two new air purifiers in the Indian Market

The product offered by the HVAC major adopts a new 360-degree air intake approach for purification and to boost particle retention.

India: Blueair has announced the launch of 2 new air purifiers along with the company’s plans to expand its retail network in Delhi and Mumbai and plans to roll out its products in other major cities. The company claims that it is the leader in the Indian indoor air cleaning market and the launch of these products would help them consolidate their position in the market.

Blueair offers simple yet efficient air purifiers. the company’s products have been hailed by all the consumers using them as it is effective in trapping airborne particles like dust, pollen, smoke, allergies and chemicals. Blueair is also introducing its new smart classic range which is basically the existing classic air purifier with IoT. The trust and the quality of the products on offer by the company in the premium segment of the air purifier market will help in the retail of this product.

According to TechSci Research, the air purifier market in India is to grow with a tremendous rate on the account of dangerously accelerating air pollution levels. India is the home to the most polluted cities in the world like Delhi, Kolkata, Mumbai etc. A recent study also revealed that the non-smokers in India have 30 per cent lower lung function as compared to the Europeans. Thus, products like air purifier become a necessity rather than a luxury and thus has created opportunities for company like Blueair to stronghold their positon in the market.

According to a recent report published by TechSci Research, “India Air Purifiers market Forecast & Opportunities, 2011-2021”, the market for air purifiers in India is projected to reach US $ 209 million by 2021. Residential as well as commercial sectors are anticipated to generate high demand for air purifiers in India during the forecast period, due to rising disposable income levels of consumers and increasing awareness among people about benefits of using air purifiers. HEPA combined with Activated Carbon based air purifiers dominated air purifiers market in India on account of their high efficiency in removing particulate matter, odor and other harmful gases. Adoption of HEPA based air purifiers in the country is growing considerably in households, embassies, healthcare institutes, and other commercial spaces, and this trend is expected to continue over the next five years.


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