Yokohama Tire Corp. Expand Its ‘BluEarth’ Range of Truck Tires

United States: One of the major tire manufacturer Yokohama Tire Corp. (YTC) launched a new range of wide base truck tires in the United States. The new tire is designed with advance features and would be company’s most fuel prominent drive tire along with excellent performance. Along with greater tread life and a long lasting casing, the BluEarth 709L UWB would offer an astonishing facility for the fleet clients and workers throughout the nation. The BluEarth 709L would be offered in 445/50R22.5 size.

Some of the features of the BluEarth series tires include a progressive tread compound that is resistant to heat accumulation. Moreover, the tire also has an original depth of 24/32 inch and also has maneuvering Z-block tread pattern for enhanced grip, especially in snowy or wet conditions.

YTC is offering a six-year, three retread warranty on the tire, which is being manufactured at Yokohama’s production unit in Mie, Japan.

“The BluEarth designation reflects Yokohama’s most advanced environmental technologies, and the BluEarth 709L UWB definitely fits the bill,” says Andrew Briggs, Yokohama Tire senior director of tire business planning, product planning and sales operations.

According to a recent report published by TechSci Research, “United States Tyre Market Forecast and Opportunities, 2020’’, the country’s automobile market is the second largest automobile market of the world, with a motorization rate (including passenger cars and commercial vehicles) of more than 790 vehicles per 1,000 individuals, in 2014. Growing disposable income due to firm USD, falling food and oil prices, and increasing standards of living, are resulting in an increase in manufacturing and sales of vehicles in the US.

As per TechSci Research, introduction of new range of truck tires by YTC, would increase the company’s market penetration across the United States, wherein, the company already holds a strong position, in terms of sales. Further the move would also tap a large consumer base in the country, resulting in the growth of the USA tire market in coming years.