Industry News

Xiaomi Poised to Launch Air Purifier in India

India: The launch is finally here, the Chinese smartphone maker Xiaomi is all set to launch its Mi Air Purifier in India, which is their first product under Mi’s ecosystem, it is going to be launched as on September 21 at a special event in New Delhi where the special invitation has been to the invitees for launch of the air purifier.

The launch would be a major boost to the company given the untapped market. The air purifier launched by the company is 11% quieter and 58% more power efficient to the one which was launched prior in 2014. The device has a three-layered filter which promises to remove 99.99% of PM 2.5 particles and produces about 10,000 liters with clean air delivery rate of 330m3/h in standard mode and 338m3/h in active mode. The new model will be sold in the market at a price of USD104.74.

According to TechSci Research, such new players entering the market would have enormous opportunity which still remains untapped to a large extent and with new integrated technologies such as the IoT, being integrated by the smartphone manufacturer along with a new air pressurization system that including with an axial fan, a brushless DC motor, a Francis fan design and a conical duct it also comes with a built- Wi-Fi module and connects to the home Wi-Fi network making it an ideal air purifier for the emerging Indian eco system.

According to a recent report published by TechSci Research “India Air Purifiers Market Forecast & Opportunities, 2011-2021”, the market for air purifiers in India is projected to reach USD209 million by 2021. Residential as well as commercial sectors are anticipated to generate high demand for air purifiers in India during the forecast period, due to rising disposable income levels of consumers and increasing awareness among people about benefits of using air purifiers. HEPA combined with Activated Carbon based air purifiers dominated air purifiers market in India on account of their high efficiency in removing particulate matter, odor and other harmful gases. Adoption of HEPA based air purifiers in the country is growing considerably in households, embassies, healthcare institutes, and other commercial spaces, and this trend is expected to continue over the next five years.

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