Press Release

Japan Pet Food Market to Grow with a CAGR of 6.31% through 2029

Japan Pet Foods Market is being propelled by changing perception of pet ownership, rising awareness among pet owners and rising popularity of pet-related content on social media.


According to TechSci Research report, “Japan Pet Food Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Japan Pet Food Market stood at USD 495.31 million in 2023 and is anticipated to grow with a CAGR of 6.31% in the forecast period, 2025-2029. Japan's pet food market is a rapidly growing and evolving industry driven by a deep cultural affection for pets. With a strong focus on premium, specialized, and high-quality products, the market has embraced trends such as humanization of pets, sustainability, and e-commerce. Pet owners in Japan prioritize the well-being of their furry companions, leading to increased demand for health-conscious and eco-friendly options. The industry is shaped by strict regulations, fostering quality and safety, as well as a desire for innovative, tailored pet foods. Hokkaido and Tohoku regions dominate due to agricultural strength and a pet-friendly culture, while online sales surge, reflecting evolving consumer preferences.


Browse over XX market data Figures spread through 83 Pages and an in-depth TOC on "Japan Pet Food Market.”


Pets, especially dogs and cats, hold a special place in Japanese culture. They are cherished members of households, offering companionship, emotional support, and often, a source of immense joy. This deep bond between humans and their pets has led to the humanization of animals, with pet owners considering their furry friends as integral parts of their families. As a result, there is a growing emphasis on providing pets with high-quality, nutritionally balanced, and diverse food options, driving the demand for innovative pet foods in Japan.

The Japanese pet food market is characterized by its diverse and innovative product offerings. Manufacturers continuously strive to meet the evolving demands of pet owners by introducing specialized diets, organic and natural pet foods, and treats tailored to specific dietary requirements. Premium pet foods, often made from high-quality, locally sourced ingredients, are particularly popular. These products cater to pet owners who are willing to invest in their pets' health and well-being, resulting in a wide array of options for pets of all breeds, sizes, and health conditions.

Health and wellness have become central themes in the Japanese pet food industry. Pet owners are increasingly concerned about their animals' overall well-being, leading to a surge in demand for pet foods that offer additional health benefits. Functional pet foods designed to support specific health concerns, such as joint mobility, digestive health, and skin conditions, have gained popularity. These foods often incorporate natural supplements like omega-3 fatty acids, probiotics, and antioxidants, reflecting the industry's commitment to addressing pets' individual health needs.

The rise of e-commerce has transformed the way pet owners access pet foods in Japan. Online platforms offer a wide variety of products, convenient home delivery options, and the ability to compare prices and read customer reviews. Subscription services have become prevalent, allowing pet owners to receive regular deliveries of pet food, ensuring a constant supply without the hassle of frequent store visits. This shift towards online purchasing has not only enhanced convenience for consumers but has also opened new avenues for manufacturers to reach a broader customer base.

Japan Pet Food market is segmented into pet type, product type, sales channel, and region.

Based on product type, the market is segmented into dry food, wet food, canned food, others (treats, flake & pellet, freeze-dried, etc.).

Canned pet food has emerged as a growing segment in the Japanese pet food market. This trend can be attributed to the increasing awareness among pet owners regarding the nutritional benefits and palatability of canned pet foods. Canned pet food is often perceived as a premium and high-quality option, offering a variety of flavors and textures that appeal to pets. Additionally, many Japanese pet owners view canned food as a way to provide their furry companions with a diet that resembles homemade meals. As the humanization of pets continues to rise, the demand for canned pet food is expected to maintain its upward trajectory in the Japanese market.


Major companies operating in Japan Pet Food market are:

  • Mars Petcare
  • Nestle SA (Purina)
  • Colgate Palmolive (Hill's Pet Nutrition)
  • Nutriara Alimentos ltd
  • Maruha Nichiro Holdings Inc.
  • Uni-Charm Corp.
  • lnVivo NSA
  • Agrolimen SA
  • Mogiana Alimentos SA
  • Heristo AG


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“ The Japanese pet food market is marked by remarkable growth and transformation driven by several key factors. A major driver is the humanization of pets, with owners increasingly viewing them as family members and seeking premium and specialized pet foods. The market caters to an aging population, creating a demand for senior pet food and health-focused products. Sustainability is a strong trend, with eco-friendly and sustainable practices becoming important. The industry also faces challenges, including increasing competition, stringent regulations, rising ingredient costs, and supply chain disruptions. E-commerce is growing, and there is a strong focus on health and wellness in pet food offerings.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Japan Pet Foods Market By Pet Type (Dogs, Cats, Fish, Others), By Product Type (Dry Food, Wet Food, Canned Food, Others (Treats, Flake & Pellet, Freeze-Dried, etc.)), By Sales Channel (Supermarkets/Hypermarkets, Dedicated Pet Stores, Online, Retail Sales, Others) By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of Japan Pet Food market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Japan Pet Food market.


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