Industry News

Hercules Launches Tires for Light Trucks

Hercules tire has announced introduction of new tire variants in its Terra Trac portfolio

United States: Hercules has launched new Terra Trac tires, the Terra Trac mud terrain and the Terra Trac T/G Max. Both the tires are exclusive by the company, however, are made for tough applications. The tires possess supreme road hazard protection with a safety period for upto two years. Moreover, the tires have compound formulations for myriad off and on road conditions.

“These are two more tires that exemplify Hercules’ promise to deliver extraordinary value. The Terra Trac M/T and Terra Trac T/G Max are high-quality, great-looking products with unbeatable warranties that offer our dealers great profit potential and differentiation,” said Jedd Emans, Hercules Tires’ vice president of marketing.

The Terra Trac M/T has a higher void to rubber ratio and has a better on road stability, stud pins and has a reversible camouflage sidewall. The Terra Trac T/G Max has silica filled cut and chip resistant compound which protects, the tire against severe damage. Moreover, te tire is also deployed with a square profile design. The Terra Trac T/G Max will be available in a wheel size ranging from 15 to 18-inch diameter.

According to a recent report published by TechSci Research , United States Tyre Market Forecast & Opportunities,2020”, replacement tire segment accounted for more than 80% share in the United States tire market, as of 2014. However, the share of replacement tire segment is expected to decline over the forecast period, due to faster growth anticipated in the OEM tire segment. Passenger car tire segment accounted for the largest volume share of more than 80%, in the market during 2014, followed by light commercial vehicle tire segment.

TechSci Research believes that, though Hercules does not stand among the top players in the United States tire market, however, by launching its new range of tires, Hercules would able to mark its presence, specifically in the light commercial vehicle tire market of US. Eventually, the light commercial vehicle customer base for Hercules tires is anticipated to increase at a marginal pace in the United States tire market in coming years.

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