Two New All-Terrain Tires to be Launched by TBC Brands
United
States: TBC
Brands, a subsidiary of TBC Corporation has announced introduction of Trail
Guide All Terrain and Sailun Terramax A/T 4S lines in fall 2016. The products
will be offered exclusively in United States and these new tires will be
available from October 2016.
According to the company, the
two new product lines will provide value-seeking consumers with year-round
performance and is believed to be a high quality product which is designed to
deliver greater on and off road traction for pickups, SUVs and vans.
The tires are enabled with an
aggressive all terrain tread design, a low temperature responsive compound
which improves comfort without losing up on traction, 16, 17, 18 and 20 inch
diameters, 50,000-mile tread wear warranty and Three Peak Mountain Snow Flake
(3PMSF) certification.
“I’m excited to bring these
great new product lines to our customers,” says Jon Vance, vice president of
product marketing. He further added, “The Terramax A/T 4S continues our
expansion of the TBC exclusive Sailun passenger and light truck program with a
great looking and hard-working product that delivers top tier year round
performance capability combined with an economical price point that can drive
bottom line results. And with the Trail Guide All Terrain, this outstanding
value proposition will also be available to dealers outside of the Sailun
dealer network.”.
According to a recent report
published by TechSci Research, “United
States Tyre Market Forecast &
Opportunities, 2020’’,
United States automobile market is the second largest automobile market in the
world, with a motorization rate (including passenger cars and commercial
vehicles) of more than 790 vehicles per 1,000 individuals, in 2014. Increasing
disposable income due to strengthening US Dollar, falling oil and food prices,
and rising standard of living, are resulting in an increase in production and
sales of vehicles in the US. Steady growth in sales and production of automobiles,
expanding automobile fleet, and favorable government policies, are anticipated
to propel growth in the US tire market over the next five years.
As per TechSci Research,
introduction of new tire lines by TBC Brands is expected to mark the presence
of these brands in the United Sates which is anticipated increase the company’s
overall market share in the Unites States tire market.