Industry News

Two New All-Terrain Tires to be Launched by TBC Brands

United States: TBC Brands, a subsidiary of TBC Corporation has announced introduction of Trail Guide All Terrain and Sailun Terramax A/T 4S lines in fall 2016. The products will be offered exclusively in United States and these new tires will be available from October 2016.

According to the company, the two new product lines will provide value-seeking consumers with year-round performance and is believed to be a high quality product which is designed to deliver greater on and off road traction for pickups, SUVs and vans.

The tires are enabled with an aggressive all terrain tread design, a low temperature responsive compound which improves comfort without losing up on traction, 16, 17, 18 and 20 inch diameters, 50,000-mile tread wear warranty and Three Peak Mountain Snow Flake (3PMSF) certification.

“I’m excited to bring these great new product lines to our customers,” says Jon Vance, vice president of product marketing. He further added, “The Terramax A/T 4S continues our expansion of the TBC exclusive Sailun passenger and light truck program with a great looking and hard-working product that delivers top tier year round performance capability combined with an economical price point that can drive bottom line results. And with the Trail Guide All Terrain, this outstanding value proposition will also be available to dealers outside of the Sailun dealer network.”.

According to a recent report published by TechSci Research, “United States Tyre Market Forecast & Opportunities, 2020’’, United States automobile market is the second largest automobile market in the world, with a motorization rate (including passenger cars and commercial vehicles) of more than 790 vehicles per 1,000 individuals, in 2014. Increasing disposable income due to strengthening US Dollar, falling oil and food prices, and rising standard of living, are resulting in an increase in production and sales of vehicles in the US. Steady growth in sales and production of automobiles, expanding automobile fleet, and favorable government policies, are anticipated to propel growth in the US tire market over the next five years.

As per TechSci Research, introduction of new tire lines by TBC Brands is expected to mark the presence of these brands in the United Sates which is anticipated increase the company’s overall market share in the Unites States tire market.

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