Hero MotoCorp Unveils Three New Motorcycles for African Market

Africa: Indian Motorcycle maker Hero MotoCorp recently launched three new motorcycles in African market powered with 100cc, 125cc and 150cc engines. The company is targeting Western African regions which includes Nigerian two wheeler market as the region is one of the largest two-wheeler market, according to Hero MotoCorp.

Dawn series bike segment of Hero MotoCorp will be launched in three different markets of Africa including Nigeria, Kenya and Tanzania. “Industry size put together of these three markets itself is close to 1.5 million annually,” the Hero Spokesperson added.    

Hero is expanding their market of two-wheelers bike segment across 29 countries and looking forward to target bike taxi segment as well in the African market. The company is focusing more on the overseas market after being separated with the Japanese giant Honda, ending their 26 years’ partnership in 2010.       

According to TechSci Research report, “Africa Two-Wheeler Market By Vehicle Type, By Country, Competition Forecast & Opportunities, 2011 – 2021”, the two-wheeler market in Africa is projected to cross $9 billion by 2021. Motorcycle segment accounted for the lion’s share in Africa two-wheeler market in 2015, and the same trend is anticipated to continue during forecast period. Major factors leading to an increasing number of consumers opting for motorcycles in Africa include quicker acceleration, larger fuel tank, higher engine capacity, larger wheel base and easy maintenance. South Africa, Nigeria and Tanzania are the largest two-wheeler markets in Africa, followed by Kenya, Algeria, Uganda, Egypt, Morocco, Angola and Ethiopia.

As per TechSci Research, it is anticipated that the launch of three Dawn series motorcycles in in the two-wheeler market of Nigeria, Kenya and Tanzania altogether will expand the product portfolio of the company in these countries which will eventually lead to enlarge their consumer base, which is likely to support the market share of Hero in the Africa Two wheeler market in the upcoming years.