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Yokohama Launches New Tires to Diversify 4x4 Range

Japanese tire maker expands its product range by launching new Geolandar A/T G015 tires

United States: Yokohama has expanded its 4x4 and SUV tire portfolio with the introduction of Geolandar A/T G015. Yokohama has been focussing on increasing its presence with the introduction of Advan Sport V105 SUV tire range, which is fitted in premium automobile brands such as Audi, Mercedes-Benz and Porsche. Further, the Geolandar SUV G055 has been chosen by Chrysler as a standard equipment for the latest edition of the Jeep Cherokee.

Moreover, Geolandar is available with three peak mountain snowflake mark feature in all the 64 sizes. It is considered to be the best all terrain tire in the Geolandar range of Yokohama. In addition to this, the tire offers better comfort, and is enabled with improved wear and tear performance. Moreover, the tire is loaded with several technical advancements and offers better traction.

The new Geolander A/T G015 includes latest compound technology which has better grip in wet, snowy and icy conditions. Also, these tires create less noise and offer better resistance to hydroplaning. Additionally, the Geolandar H/T G056 has been designed for SUVs and pickups and is suitable for all surfaces.

According to a recent report published by TechSci Research , United States Tyre Market Forecast & Opportunities,2020”, replacement tire segment accounted for more than 80% share in the United States tire market in 2014. However, the share of replacement tire segment is expected to decline over the forecast period, due to faster growth anticipated in the OEM tire segment. Passenger car tire segment accounted for the largest volume share of more than 80%, in the market in 2014, followed by light commercial vehicle, medium & heavy commercial vehicle, OTR and two-wheeler tire segments. Major tire players operating their tire manufacturing facilities in the US include Bridgestone, Goodyear, Continental, Pirelli, Michelin and Yokohama. TechSci Research believes that, launch of new tires would support its market share of Yokohama over the next five years.



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