24 Mantra Organic Plans to Increase its Presence in the Next Five Years

India: India’s leading organic food company 24 mantra plans to increase its consumer base in India to 1 million households by connecting with 0.1 million farmers across India covering 5 lakh acres of land under cultivation by 2020. The company currently offers around 90 organic products under its portfolio.

In order to attract regional customers, the company has diversified its product portfolio to include food products such as carbonated organic drinks, poha, millet, dosa, ragi idli etc. The company is planning to further increase its ready to eat and ready to drink organic food product catalogue by introducing products such as pongal, Punjabi kichdi, organic wheat noodles etc. Currently, the company has tie-ups with 32,000 farmers having 0.17 million acres of land under cultivation across 16 states in India. 

According to TechSci Research, the company’s plans to increase its presence will greatly benefit the company as the market of organic food has been growing at a high rate. Moreover, the growing awareness of organic food products in the country is expected to boost the organic food market growth till the next 5-10 years.

According to a recent report published by TechSci Research, “IndiaOrganic Food Market Forecast & Opportunities, 2020”, the market for organic food in India is anticipated to grow at a CAGR of over 25% during 2015-20. A noteworthy trend that is being observed is gradual emergence of organic food as an essential part of the daily diet among the upper class population in India. Moreover, in light of the health benefits associated with consumption of organic food and rise in the number of diseases on account of excessive chemical contamination of conventional food, the preference for organic food is growing rapidly. In consonance with the growing health consciousness among consumers, restaurants and food chains in major cities are also adopting organic food products. Presently, India organic food market is dominated by organic pulses & food grains, followed by organic processed food, organic fruits & vegetables, and organic dairy products.