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Ducati Launches Multistrada Enduro in India

India: Ducati has launched its Multistrada Enduro model in India at the price of USD25,970 (ex-Showroom, New Delhi). The company claims it to be the most adventurous motorcycle of the Ducati range, the Multistrada 1200 Enduro is available across various dealerships of the company in India including Delhi NCR, Bengaluru, and Pune.

The Multistrada Enduro is a crossover motorcycle and is inclined towards more of an off-road focused variant compared to the other variants. It boasts of features such as 17-inch spoked rear wheel, 19-inch spoked front wheel, semi-active electronic rear, and front Sachs suspension, a 30-litre fuel tank and 200 mm wheel travel.

Other specifications of Multistrada Enduro include the Euro 4-compliant Ducati Testastretta DVT (Desmodromic Variable Timing) engine which produces 136 Nm of torque at 7,500 rpm and 160 horsepower at 9,500 rpm, back-lit handlebar, hands-free ignition, cruise control, Ducati Multimedia system with Bluetooth and full LED headlamps with light cornering function.

According to a recent report published by TechSci Research, “India Premium Motorcycles Market Forecast & Opportunities, 2020”, India premium motorcycles market is projected to grow at a CAGR of over 27% during 2015-20. Rising number of high net worth Individuals coupled with an increasing number of premium motorcycle players focusing on setting up domestic production or assembly units in India are the major factors expected to drive the country’s premium motorcycles market over the next five years. Until 2011, due to high duty levied on imported premium motorcycles in India, their reach was limited to the affluent class. However, with the entry of multiple international brands such as Harley Davidson, Triumph, Hyosung and many others, India’s premium motorcycles market witnessed a major turnaround with rapid increase in demand for premium motorcycles over the last three years. The country’s high net worth individuals and upper middleclass section of the population was further lured with the introduction of low priced domestically assembled premium motorcycles, thereby boosting premium motorcycle sales in India.

As per TechSci Research, with the launch of Ducati’s Multistrada Enduro in the Indian Market, Ducati’s product portfolio in the crossover motorcycles range will expand, which is further expected to increase the company’s market share in Indian premium motorcycles market.

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