Natural & Organic Cosmetics Market to Grow with a CAGR of 9.7% Globally through 2028
Global Natural & Organic Cosmetics Market
continues to thrive due to factors such as rising consumer awareness of
health-consciousness, environmental and sustainability concerns, and regulatory
changes and certification standards.
According to TechSci Research report, “Global Natural
& Organic Cosmetics Market - Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Natural & Organic
Cosmetics Market stood at USD 37.71 billion in 2022 and is anticipated to grow
with a CAGR of 9.7% in the forecast period, 2024-2028. The global natural and
organic cosmetics market represents a thriving and dynamic sector within the
broader beauty and personal care industry. Natural and organic cosmetics are
characterized by their commitment to using natural and ethically sourced ingredients,
free from synthetic chemicals and harmful additives.
The concept of using natural ingredients in cosmetics
dates back centuries when ancient civilizations harnessed the power of plants,
minerals, and other organic materials for beauty and skincare. However, it is
in the modern era that the natural and organic cosmetics industry has truly
flourished.
The roots of the current movement can be traced back
to the mid-20th century when consumers began to question the safety and ethical
practices of the beauty industry. Concerns about animal testing, environmental
impact, and the presence of harmful chemicals in cosmetics prompted a growing
interest in natural and organic alternatives.
Over the years, as scientific research and public
awareness have advanced, so too has the global natural and organic cosmetics
market. A major turning point came with the emergence of organic certification
organizations and standards, such as Ecocert and COSMOS, which provided a
framework for what could be considered natural and organic in cosmetics. This
standardization and transparency helped consumers identify and trust products
that aligned with their values.
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Consumer awareness of the potential harm posed by
synthetic chemicals in cosmetics has been steadily rising. The desire for safer
and more environmentally friendly products has led to a surge in demand for
natural and organic cosmetics. Consumers are actively seeking products that are
free from parabens, phthalates, synthetic fragrances, and other harmful
additives, fostering a growing market.
The global wellness and self-care movement has had a
profound impact on the cosmetics market. The demand for products that promote
overall well-being, support skin health, and enhance self-care routines has
spurred the growth of natural and organic cosmetics. Consumers are increasingly
recognizing the connection between what they put on their skin and their
overall health.
Strict regulatory standards and certifications have
become crucial in the natural and organic cosmetics market. Independent
organizations and certification bodies, such as USDA Organic and Natrue,
provide verification that products meet specific criteria for being labeled as
natural and organic. This regulatory framework enhances consumer trust in the
authenticity of products and ensures their quality and safety.
A significant portion of consumers worldwide now makes
purchasing decisions with eco-consciousness in mind. They prioritize products
that embrace sustainability, ethical sourcing, cruelty-free practices, and
environmentally friendly packaging. The natural and organic cosmetics market is
a natural fit for this eco-conscious consumer base, as it aligns with their
values and preferences.
Advancements in green chemistry and sustainable
practices have contributed to the growth of the market. Innovations in
ingredient sourcing, formulation techniques, and sustainable packaging options
have expanded the possibilities for natural and organic cosmetics, making them
more effective and appealing to consumers.
The market has increasingly recognized the importance
of inclusivity and diversity in its offerings. Brands are catering to a wider
range of skin tones and types, ensuring that their products meet the needs of
all consumers. This approach not only fosters greater inclusivity but also
expands the market's potential consumer base.
Brands are increasingly focusing on sustainable
packaging solutions, such as recyclable materials and reduced plastic usage, to
minimize environmental impact. The clean beauty movement is gaining traction,
with consumers seeking products free from toxic or controversial ingredients,
even within the natural and organic cosmetics category.
Brands are offering more personalized product options,
allowing consumers to customize formulations that suit their individual
skincare needs. Innovations in green chemistry are resulting in the development
of new, effective, and eco-friendly ingredients and formulations.
Digital platforms and e-commerce are playing an
increasingly significant role in product discovery and purchasing, especially
as consumers seek information and recommendations online. There is a growing
emphasis on inclusive product offerings that cater to diverse skin types and
tones.
Natural and organic cosmetics often come with a higher
price point, which can limit accessibility for some consumers. Sourcing
high-quality natural and organic ingredients can be challenging, as it requires
sustainable and ethical practices, and supply chain complexities can impact
availability. The market is susceptible to greenwashing, where brands make
misleading claims about the natural or organic nature of their products,
leading to consumer confusion.
Lack of
standardized definitions and regulations for natural and organic cosmetics can
lead to ambiguity and inconsistent labeling. Natural and organic cosmetics may
have shorter shelf lives and require effective preservation methods to maintain
product quality.
The Global Natural & Organic Cosmetics Market is
segmented into type, end-user, sales channel, regional and company.
Based on the type, Skin Care segment emerged as the
dominant player in the global natural & organic cosmetics market. In recent
years, consumers have shifted their focus from merely looking good to
prioritizing overall well-being and skincare health. The Skin Care segment
caters to this growing demand by offering natural and organic products that
promote healthy and radiant skin, aligning with the broader wellness movement.
Based on region, North America has a significant share
in the global natural & organic cosmetics market. North America has
witnessed a substantial rise in consumer awareness regarding the potential
benefits of natural and organic cosmetics. There is a growing consciousness
about the health and environmental implications of synthetic chemicals in
beauty products. This awareness has led to an increased demand for cosmetics
that align with the principles of natural and organic ingredients, free from
harmful additives.
Major companies operating in Global Natural &
Organic Cosmetics Market are:
- Shiseido Company Limited
- Natura & Co.
- The Estee Lauder Companies
- Yves Rocher
- True Botanicals
- Tata Harper
- The Hain Celestial Group
- Weleda AG
- Arbonne International
- Purity Cosmetics (100% Pure)
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“The global natural and organic cosmetics market is
poised for continued growth and innovation. As consumer awareness and demand
for natural and organic products continue to rise, the industry will likely
expand further. The market will adapt to meet evolving consumer preferences,
with a continued focus on sustainability, ethical sourcing, clean formulations,
and inclusivity. Additionally, as regulatory standards become more robust, the
market is expected to mature, ensuring that consumers have access to safe,
authentic, and high-quality natural and organic cosmetics that align with their
values and expectations. The global natural and organic cosmetics market is not
only a reflection of changing consumer preferences but also a driving force
behind industry transformation, pushing for more responsible and sustainable
practices in the beauty and personal care sector.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“Natural & Organic Cosmetics Market – Global
Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type
(Skin Care, Hair Care, Color Cosmetics, and Others), By End-User (Male, Female,
Unisex), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores,
Online, and Others), By Region, By Competition, 2018-2028”, has evaluated
the future growth potential of global natural & organic cosmetics market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in global natural & organic cosmetics market.
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