Online Gambling Market is Expected to grow at a robust CAGR of 11.92% through 2030F
Online Gambling Market is increasing due to rising internet
penetration, smartphone adoption, and the legalization of digital betting
platforms across multiple regions during the forecast period 2026-2030F.
According to TechSci Research report, “Online Gambling Market – Global
Industry Size, Share, Trends, Competition Forecast & Opportunities, 2020-2030F”, The
Global Online Gambling Market was valued at USD 78.87 billion in 2024 and is
expected to reach USD 156.40 billion by 2030 with a CAGR of 11.92% during the
forecast period.
Strategic partnerships between online gambling
operators, sports leagues, and media companies are significantly driving market
growth by enhancing brand visibility and user engagement. Collaborations, such
as DraftKings’ partnership with Amazon for sports betting integration in Prime
Video’s soccer broadcasts in 2024, create seamless betting experiences during
live events, attracting sports enthusiasts. Similarly, BetMGM’s extended deal
with NBC Sports for the 2024 NFL season integrates exclusive betting features,
enriching user experiences.
These partnerships leverage the popularity of sports
and entertainment to drive traffic to gambling platforms, while mergers and
acquisitions, like Caesars Entertainment’s acquisition of William Hill in 2021,
consolidate market presence. Such strategies enable operators to tap into new
markets, particularly in regions with growing legalization, like Brazil, which
saw a 500% revenue increase from 2015 to 2025. These collaborations also
facilitate innovative marketing, such as celebrity endorsements and sponsorships,
which enhance consumer trust and market reach, positioning the online gambling
market for robust growth.
A pressing and socially sensitive challenge
confronting the online gambling market is the growing concern over gambling
addiction and the associated need to enforce responsible gaming practices.
Unlike traditional brick-and-mortar gambling establishments, online platforms
operate on a 24/7 basis and are accessible through personal devices, increasing
the risk of compulsive gambling behavior. The anonymity and convenience
provided by digital platforms often mask excessive betting habits, making it
difficult to identify and intervene in problematic user activity until
significant harm has already occurred.
This challenge is further magnified by the aggressive
marketing tactics and gamification features employed by many operators to
increase user engagement. Elements such as reward points, leaderboards, and
timed bonuses may encourage prolonged play and higher spending, particularly
among vulnerable demographics, including young adults and individuals with
pre-existing addictive tendencies. These practices, if not responsibly managed,
can lead to financial distress, mental health issues, and social isolation among
users, drawing criticism from both regulatory bodies and the general public.
Regulators are increasingly mandating that operators
implement robust responsible gambling measures, including self-exclusion tools,
deposit limits, time reminders, and behavioral tracking systems that identify
at-risk users. Non-compliance can result in substantial fines, license
revocations, and mandatory operational suspensions. Public pressure and media
scrutiny further heighten reputational risks, especially when platforms are
linked to incidents of gambling-related harm. To maintain credibility and secure
long-term growth, operators must strike a balance between profitability and
ethical responsibility.
Moreover, implementing effective responsible gaming
frameworks requires investment in advanced analytics, user behavior modeling,
and trained customer support staff capable of handling sensitive interventions.
Operators must also engage in public education campaigns and collaborate with
mental health organizations to demonstrate corporate social responsibility. As
expectations from regulators, advocacy groups, and users grow, online gambling
companies face the challenge of creating a safe and transparent environment
that mitigates addiction risks while preserving user enjoyment and commercial
viability. Responsible gaming is no longer optional; it is a core component of
regulatory compliance, brand integrity, and sustainable business practice in
the modern online gambling market.
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spread through XX Pages and an in-depth TOC on the "Global Online Gambling Market"
Based on Device, In 2024, the mobile segment dominated the global online gambling market by device
and is expected to maintain its dominance during the forecast period. This
dominance is largely driven by the increasing penetration of smartphones and
the widespread availability of high-speed internet services, which have
significantly enhanced the accessibility and convenience of gambling platforms.
Moreover, the rise of mobile-first applications and mobile-optimized websites
has made it easier for consumers to engage in gambling activities on the go.
Leading operators have heavily invested in improving user interfaces, security
features, and seamless payment integrations on mobile platforms, ensuring a
superior user experience that meets the expectations of tech-savvy users.
In addition, the proliferation of affordable
smartphones in both developed and emerging economies has further widened the
user base for mobile-based online gambling. Technological advancements such as
biometric security, artificial intelligence-powered recommendations, and
real-time live dealer experiences are also contributing to the popularity of
mobile gambling. Furthermore, younger demographics, who show a stronger
preference for mobile usage over traditional devices like desktops and tablets,
are becoming a key consumer segment in this industry. Marketing campaigns and
loyalty programs targeted specifically at mobile users have also played a
crucial role in driving user retention and engagement.
The integration of digital wallets and
cryptocurrencies on mobile platforms has enhanced transaction efficiency and
security, which has encouraged users to place more frequent bets. Compared to
desktops and tablets, mobile devices offer unmatched flexibility and
portability, allowing users to participate in gambling activities from
virtually anywhere and at any time. As mobile technology continues to evolve
and as more gambling operators prioritize mobile platforms in their development
strategies, the mobile segment is poised to remain the dominant device category
in the global online gambling market throughout the forecast period.
North America has emerged as the fastest-growing
region in the global online gambling market, primarily driven by favorable
regulatory developments, rapid digitalization, and the growing acceptance of
online betting and gaming activities. The legalization of sports betting across
several U.S. states since 2018 has significantly accelerated the adoption of
online gambling platforms. States such as New Jersey, Pennsylvania, Michigan,
and New York have become major hubs for legal online gambling, with more states
expected to follow suit. This regulatory shift has created a conducive
environment for operators to expand their offerings and invest in advanced
technologies to enhance user experiences.
Furthermore, the increasing use of smartphones and
widespread internet penetration have made online gambling more accessible to a
broad audience. Mobile applications and websites offering user-friendly
interfaces, secure payment options, and diverse game selections have further
attracted a growing number of users. The popularity of fantasy sports, esports
betting, and live dealer games is also contributing to market expansion in the
region. Major players in the online gambling industry, such as DraftKings, FanDuel,
and BetMGM, have rapidly increased their market share through strategic
partnerships, acquisitions, and aggressive marketing campaigns tailored to U.S.
consumers.
Additionally, the Canadian government’s decision to
decriminalize single-event sports betting has opened up significant growth
opportunities in Canada, further solidifying North America's position as a
high-growth region. Consumer demand for entertainment alternatives amid
lifestyle shifts and digital transformation is also propelling the adoption of
online gambling. The region’s robust financial infrastructure and strong
cybersecurity frameworks provide a secure and trustworthy environment for
users, further driving growth. As more states and provinces move towards
regulating online gambling and as consumer preferences continue to shift
towards digital platforms, North America is expected to maintain its momentum
as the fastest-growing region in the online gambling market during the forecast
period.
Key market players in the Global Online
Gambling Market are: -
- Flutter Entertainment plc
- Entain plc
- Bet365 Group Ltd
- Kindred Group plc
- 888 Holdings plc
- William Hill Ltd
- DraftKings Inc.
- Betsson AB
- LeoVegas AB
- International Game
Technology PLC (IGT)
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“The global online gambling market is
poised for substantial growth driven by expanding internet penetration,
increased smartphone usage, and the legalization of online betting in various
regions. Advancements in technology such as live streaming, artificial
intelligence, and virtual reality will enhance user engagement and create
immersive gaming experiences. Growing acceptance of digital payment methods,
including cryptocurrencies, will further attract tech-savvy users.
Additionally, strategic partnerships, acquisitions, and market consolidation
among key players will support global expansion. As regulatory frameworks
continue to evolve favorably and consumer demand for digital entertainment
rises, the online gambling market is expected to witness sustained and dynamic
growth in the coming years.” said Mr. Karan Chechi, Research Director of
TechSci Research, a research-based Global management consulting firm.
“Online Gambling Market - Global Industry Size, Share, Trends, Opportunity, and
Forecast, Segmented By Type (Sports Betting, Casino, Poker, Bingo, Lottery, Others),
By Payment Mode (Credit/Debit Cards, Digital Wallets, Bank Transfers, Cryptocurrencies,
Others), By Device (Desktop, Mobile, Tablet), By Region &Competition, 2020-2030F,” has evaluated the future
growth potential of Global Online Gambling Market and provides
statistics & information on market size, structure, and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Online Gambling Market.
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