Mouthwash Market to Grow with a CAGR of 7.3% Globally through 2028
Increasing awareness of oral health and rising
prevalence of dental issues are driving the Global Mouthwash Market in the
forecast period 2024-2028.
According to TechSci Research report, “Global Mouthwash
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Mouthwash Market stood at USD 6.98 Billion
in 2022 and is anticipated to grow with a CAGR of 7.3% in the forecast period,
2024-2028. The global mouthwash market has witnessed significant growth and
transformation in recent years, driven by changing consumer preferences,
increasing awareness of oral hygiene, and innovations in oral care products.
The global mouthwash market has experienced steady
growth, with market size expanding due to several factors. The market is driven
by a growing emphasis on oral health, as individuals become more aware of the
importance of maintaining healthy teeth and gums. Rising disposable incomes,
particularly in emerging economies, have also enabled consumers to allocate
more resources to their oral care routines, boosting market growth.
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Increasing awareness of oral health is a major driver
of the global mouthwash market. Dental problems like cavities, gum diseases,
and bad breath are prevalent worldwide. Consequently, consumers are actively
seeking solutions to address these issues and maintain their oral hygiene.
Dental professionals, educational campaigns, and social media have played
crucial roles in promoting the importance of oral care, contributing to higher
demand for mouthwash as part of daily oral hygiene practices.
The market's growth is further facilitated by the
diversity of mouthwash products available to consumers. Manufacturers have
developed a wide range of mouthwash formulations to cater to various
preferences and oral health needs. These formulations include traditional
breath fresheners, therapeutic mouthwashes for specific issues like sensitivity
or gingivitis, natural and alcohol-free options for health-conscious consumers,
and products designed for teeth whitening or dry mouth relief. This diversity
allows consumers to choose mouthwash products that align with their unique
preferences and requirements.
The global mouthwash market is highly competitive,
with numerous players vying for market share. Established brands continuously
introduce new products, while new entrants bring fresh innovations to the
market. Branding, marketing, and advertising efforts play a pivotal role in
capturing consumer attention and fostering brand loyalty. Influencers, dental
professionals, and online reviews have become influential in promoting
mouthwash products, further intensifying competition.
Geographically, North America and Europe have
historically been the largest markets for mouthwash. However, emerging markets
in Asia-Pacific and Latin America are showing significant growth potential.
Rising middle-class populations, increasing urbanization, and a growing
emphasis on personal hygiene are driving demand in these regions. The mouthwash
market's global reach highlights its importance across diverse cultures and
economies.
In conclusion, the global mouthwash market has
experienced robust growth due to increasing consumer awareness of oral health,
the prevalence of dental issues, and a wide range of product offerings. The
competitive landscape, characterized by established brands and innovative
newcomers, has contributed to a dynamic market. Geographically, both developed
and emerging markets are key contributors to the industry's growth. As
consumers continue to prioritize oral health and seek diverse mouthwash
solutions, the market is expected to evolve further, with innovations in
formulations, packaging, and sustainability driving future trends.
The Global Mouthwash Market is segmented into type, distribution
channel, regional distribution, and company.
Based on type the market is segmented into therapeutic,
cosmetic, and others.
Therapeutic mouthwash has witnessed a surge in demand
within the global mouthwash market, driven by consumers seeking effective
solutions for specific oral health concerns. With a growing awareness of issues
like gum disease, dental sensitivity, and cavity prevention, consumers are
turning to therapeutic mouthwash formulations designed to address these precise
needs. These specialized products often contain targeted ingredients, such as
fluoride for cavity prevention or antimicrobial agents for gum health, making
them a preferred choice for those seeking comprehensive oral care beyond just
breath freshening.
Based on distribution channel the market is segmented
into offline and online.
Based on region the market is segmented into five
regions, North America, Europe, Asia Pacific, Middle East & Africa, and
South America.
Major companies operating in Global Mouthwash
Market are:
- Colgate-Palmolive Company
- GlaxoSmithKline
- Unilever
- Johnson & Johnson
- Proctor & Gamble
- Biotène
- Himalaya Wellness Company
- Amway
- Dabur
- Lion
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“Rising demand of natural and alcohol-free
formulations is a significant trend that is expected to have an impact on
growth over the forecasted period. Rising prevalence of dental issues and increasing
demand of specialized mouthwash products for targeted oral health needs and increasing
awareness of oral health will positively impact the Global Mouthwash Market.
Due to the wide range of products available to meet specific needs of, as well
as the growing popularity of the online distribution channel, the market is
growing at impressive rate through projected period,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“Mouthwash
Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Type (Therapeutic, Cosmetic, Others), By Distribution Channel
(Offline, Online), By Region, By Competition, 2018-2028”, has
evaluated the future growth potential of Global Mouthwash Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Mouthwash Market.
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