Press Release

Greece Tyre Market to Grow with a CAGR of 4.84% through 2030

Growing vehicle parc, increasing demand for replacement tyres, and rising focus on fuel-efficient and durable tyre technologies are the factors driving the market in the forecast period 2026–2030.

 

According to TechSci Research report, “Greece Tyre Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”, The Greece Tyre Market was valued at USD 516.60 Million in 2024 and is expected to reach USD 685.99 Million by 2030 with a CAGR of 4.84% during the forecast period.

The Greece tyre market is evolving in response to macroeconomic recovery, policy-driven automotive renewal programs, and growing digital penetration in aftermarket sales. With a rebound in new vehicle registrations, supported by favorable financing schemes and government incentives, there is a steady rise in both OEM and replacement tyre demand. The influx of electric and hybrid vehicles is driving product diversification, as tyre manufacturers respond with models tailored for high torque loads and energy efficiency. A significant portion of tyre sales is now influenced by digital channels, where consumers research, compare, and purchase tyres through online platforms, spurring competition and transparency in pricing. Moreover, the tourism sector is contributing to tyre consumption spikes through car rentals, intercity bus operations, and seasonal fleet servicing.

Regulatory alignment with European safety, labeling, and environmental standards is also shaping product offerings, with an emphasis on rolling resistance, wet grip, and noise levels. Infrastructure developments, including road network upgrades and logistics expansions, are boosting demand in the commercial vehicle segment. Tyre retailers and service networks are investing in value-added services such as mobile installation and on-demand replacement, which is redefining convenience and customer expectations. These structural and behavioral shifts are steadily transforming the dynamics of the Greece tyre market.

 

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Greece Tyre Market Is Segmented by Vehicle Type, Tyre Construction Type, Demand Category, and Region.

​In 2024, the replacement category dominated Greece’s tyre market in terms of volume and value, driven by the ageing vehicle fleet, periodic wear and tear, and increased consumer attention to vehicle maintenance. Many passenger cars and commercial vehicles on Greek roads are over a decade old, prompting frequent tyre replacements to ensure safety, fuel efficiency, and legal compliance. Urban congestion, intercity travel, and seasonal driving conditions contribute to faster tread wear, while periodic inspection standards further enforce timely replacements. Consumer habits have also shifted, with greater reliance on digital platforms for tyre selection and installation, boosting aftermarket transactions. Workshops and service centers are experiencing higher footfall, as vehicle owners seek value-oriented, durable tyre options with better longevity. Fleet operators and logistics businesses are rotating tyres more frequently to optimize uptime, which continues to reinforce the demand in the replacement sector. This category benefits from a broad price range, offering choices from budget to premium, allowing wide-scale adoption across income segments.

Among the key regions, Central Macedonia recorded the fastest growth in tyre demand in 2024, supported by its extensive commercial transport activity, rising urban car ownership, and strategic position along major freight corridors. The region’s logistics operations, agricultural vehicle movements, and daily commuter flow collectively contributed to tyre consumption across various vehicle types.


Major Market Players Operating in Greece Tyre Market Are:

  • Bridgestone Corporation
  • Michelin Group
  • The Goodyear Tyres & Rubber Company
  • Continental AG
  • Pirelli & C. S.p.A.
  • Yokohama Rubber Company, Limited
  • Hankook Tyres & Technology Co., Ltd.
  • Kumho Tyres Co., Inc.
  • Sumitomo Rubber Industries, Ltd.
  • Toyo Tyres Corporation

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“The Greece tyre market is going through an interesting shift. “What we’re seeing isn’t just about more cars on the road—it’s about how consumer behavior, technology, and infrastructure are coming together. People are more informed, they’re buying tyres online, asking questions about performance, sustainability, and even how tyres impact fuel consumption. At the same time, the ageing vehicle fleet keeps the replacement segment strong, while electric vehicle growth is nudging manufacturers to rethink design and durability. It’s no longer a one-size-fits-all market; it’s becoming layered, responsive, and increasingly customer-driven.”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Greece Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheelers), By Tyre Construction Type (Radial, Bias), By Demand Category (OEM, Replacement), By Region, By Competition, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Greece Tyre Market.

 

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Greece Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheelers), By Tyre Construction Type (Radial, Bias), By Demand Category (OEM, Replacement), By Region, By Competition, 2020-2030F

Automotive | Jul, 2025

Growing vehicle parc, increasing demand for replacement tyres, and rising focus on fuel-efficient and durable tyre technologies are the factors driving the market in the forecast period 2026–2030.

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