Industry News

Snapdeal enters into online services by partnering with Cleartrip, Zomato, redBus and UrbanClap for food ordering and flight ticket bookings

India: Snapdeal has announced its entry into online services such as bus and flight ticket bookings, food ordering and hotel reservations and will become the first e-commerce marketplace to introduce such services. Snapdeal has launched these services in partnership with Cleartrip, Zomato, redBus and UrbanClap. In the start of 2016, Snapdeal had introduced recharges and bill payments services, and registered more than one million transactions within a month of the launch.

The company has plans to add leading service providers from other categories in order to offer a single point access to its customers to widest range of services. The introduction of such services on Snapdeal is a big step taken by the company in catering all the consumption needs of the customers.

According to TechSci Research, the Indian E-Commerce market is growing at a rapid pace owing to busy lifestyle and changing priorities of consumers. Moreover, attractive discounts and hassle free shopping experience are few of the key factors which have been propelling online sales industry. In India, consumers who are familiar with the latest technologies are opting for the online sales which on one side saves the time and on the other side help the companies and the customers to reach each other easily. Therefore, the partnership of Snapdeal with other online companies would allow customers to order food quickly and easily and booking tickets conveniently.

According to a recent report published by TechSci Research, “India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years. During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart, Snapdeal and Amazon.