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Haryana Dairy Development Cooperative Federation is planning to setup milk booths at IOC petrol pumps

India: The Indian Oil Corporation(IOC) and Haryana Dairy Development Cooperative Federation(HDDCF) have inked a memorandum of understanding (MoU) to set up Vita milk booths at 1,500 petrol pumps of IOC Petrol pumps for sale of milk and milk products.

This initiative is to boost the cow milk sales in the state. MoU’s would be signed with other companies also in a bid to promote cow milk. The initiative would be started in Panchkula, Kurukshetra and Delhi. According to the Chief minister Manohar Lal Khattar, the milk of desi cows would be purchased from the cooperative milk societies working at village level at an affordable price and taken to the plant at Kurukshetra where it will be processed and packed.

According to TechSci Research, this initiative would increase the income of milk producers, and the popularity of cow milk is the state would increase and consequently, the rearing of cows in the state would increase. As the demand for cow milk is relatively low in the country, the government is making many initiatives in order to develop and help the farmers breeding cows in the country.

According to a recent report published by TechSci Research, India Dairy Products Market By Type (Drinking Milk, Ghee, Butter, Ice Cream, Milk Powder, Cheese, Yogurts, Probiotic Drinks and Others), Competition Forecast and Opportunities, 2011 – 2021, dairy market in India is projected to grow at a CAGR of over 7% during 2016 - 2021, due to growing demand for value added dairy products, rising disposable income levels and increasing health awareness among consumers. Changing consumer dietary patterns, rising awareness regarding nutritional values of dairy products, along with growing willingness of consumers to spend on non-conventional dairy products such as yogurts, probiotic drinks, etc., is propelling growth in India dairy products market. The “Independent dairy farmers or unorganized players dominate India dairy products market. Increasing participation of the private players in the country’s dairy products market is forecast to result in organized market share increasing over the next five years. Additionally, rapid urbanization and changing lifestyles are anticipated to drive demand for value added dairy products, especially among the consumer residing in metros. 

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