Haryana Dairy Development Cooperative Federation is planning to setup milk booths at IOC petrol pumps
India: The
Indian Oil Corporation(IOC) and Haryana Dairy Development Cooperative
Federation(HDDCF) have inked a memorandum of understanding (MoU) to set up Vita
milk booths at 1,500 petrol pumps of IOC Petrol pumps for sale of milk and milk
products.
This
initiative is to boost the cow milk sales in the state. MoU’s would be signed
with other companies also in a bid to promote cow milk. The initiative would be
started in Panchkula, Kurukshetra and Delhi. According to the Chief minister
Manohar Lal Khattar, the milk of desi cows would be purchased from the
cooperative milk societies working at village level at an affordable price and
taken to the plant at Kurukshetra where it will be processed and packed.
According
to TechSci Research, this initiative would increase the income of milk
producers, and the popularity of cow milk is the state would increase and
consequently, the rearing of cows in the state would increase. As the demand
for cow milk is relatively low in the country, the government is making many
initiatives in order to develop and help the farmers breeding cows in the
country.
According to a recent report published by TechSci Research, “India Dairy Products Market By Type (Drinking Milk,
Ghee, Butter, Ice Cream, Milk Powder, Cheese, Yogurts, Probiotic Drinks and
Others), Competition Forecast and Opportunities, 2011 – 2021”, dairy market in India is projected to grow at a CAGR of over 7% during
2016 - 2021, due to growing demand for value added dairy products, rising
disposable income levels and increasing health awareness among consumers.
Changing consumer dietary patterns, rising awareness regarding nutritional
values of dairy products, along with growing willingness of consumers to spend
on non-conventional dairy products such as yogurts, probiotic drinks, etc., is
propelling growth in India dairy products market. The “Independent dairy
farmers or unorganized players dominate India dairy products market. Increasing
participation of the private players in the country’s dairy products market is
forecast to result in organized market share increasing over the next five
years. Additionally, rapid urbanization and changing lifestyles are anticipated
to drive demand for value added dairy products, especially among the consumer
residing in metros.