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Mother Dairy has launched new cow milk variant in Delhi

India: Mother Dairy a wholly owned subsidiary of the National Dairy Development Board (NDDB) has launched new cow milk variant in Delhi. It manufactures markets & sells milk and milk products which includes ice creams, paneer, cultured products and ghee under its brand. The companies diversified portfolio also includes fruits & vegetables, edible oils, processed food like fruit juices, jams, frozen vegetables and pulses etc.

Mother Dairy has further plans to sell the new variant in cities like Hyderabad, Chennai and Mumbai. In order to meet the rising demand of cow milk the company is supplying 50,000-60,000 litres of cow milk per day in Delhi and in coming 10-15 days the company would scale it to 1 lakh litres. The cow milk launched by Mother Dairy is digestive, light and nutritious and is aiming children aged 1 to 7 years. The milk is homogenized, hygienic and contains optimum fat (4% fat and 8.5% solid not fat) and has launched by doing several quality checks. Mother Dairy do not want to over burden the customers by prices that’s why company has no immediate plans to increase the prices of its new variant.

According to TechSci Research, dairy sector has a huge potential in India and due to continuously increasing population the demand for the milk and dairy products is also increasing and Mother Dairy plays a significant role in meeting the demands of Indian consumers. The Company is also committed to empower the milk producers and farmers through its processes and a significant portion of its earnings is ploughed back into the supply chain in order to support and maintain the system. India’s dairy market has the highest potential which will help the dairy companies to grow up in the coming years.  

According to a recent report published by TechSci Research, “India Dairy Products Market Forecast and Opportunities, 2011 – 2021”, the market for dairy products in India is projected to grow at a CAGR of over 7% during 2016 - 2021. In 2015, North India dominated the country’s dairy products market, on account of increasing per capita expenditure, rising youth population, introduction of value added dairy products, changing consumption patterns, and growing penetration of international players. India dairy products market is witnessing a shift towards healthier products such as probiotic drinks, yogurts, etc. Few of the leading players operating in India dairy products market include Gujarat Cooperative Milk Marketing Federation Ltd., National Dairy Development Board, Karnataka Cooperative Milk Producers Federation Ltd., and Tamil Nadu Co-operative Milk Producers' Federation Limited, among others.

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