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Luxury carmaker Jaguar Land Rover launches Discovery Sport in Petrol Variant

India: Premium car manufacturer Jaguar Land Rover has unveiled its foremost petrol variant model for Discovery Sport specifically for Indian market. The new version of JLR Discovery Sport 2L is priced at USD83,500 (ex-showroom, Delhi).

Considering the changing business environment for cars in India, along with the ban on selected diesel (2,000cc and above) vehicles in Delhi-NCR by the apex court of India, Supreme Court. Followed by the ban on diesel vehicles in Delhi-NCR, diesel cars with more than 2,000cc engine capacity which was earlier banned in Kerala by National Green Tribunal (NGT) has consequently forced the luxury car maker to foray its models’ in petrol variant.

“"The Discovery Sport petrol variant was not planned as early as this to be introduced in India. It was planned for later. So definitely, it does affect our plans. If we are to remain relevant in any market, we have to adapt to the legislative requirements of the country. We are adapting our portfolio, not just because of the ban (on big diesel cars and SUVs) but also due to the increasing preference for petrol vehicles. We will do our best to address the demand" quoted Rohit Suri, JLR India President.

Currently the SUV range for Land Rover includes the flagship Range Rover priced at USD313,600, Range Rover Sport at USD174,600, Discovery Sport at USD70,500 and the new Range Rover Evoque at USD72,000 (all ex-showroom Delhi). The company currently has petrol variants for Jaguar XJ, Jaguar XE and now the new model for Discovery Sport has strengthened the company’s product portfolio in the Indian market.

According to a recent report published by TechSci Research,India Automotive Spark Plug Market Forecast & Opportunities, 2019”, the spark plug market in India is estimated at around USD119 million in 2014. Key factors driving the market include growing automobile sales, rising automobile fleet size and favourable government policies for automotive sector. At present, almost all the major global automobile manufacturers have their operations in India. India offers great potential for robust continuing growth in automotive and allied sectors as the country still has significantly lower motorization rate compared to developed economies, which consequently means a huge opportunity for spark plugs suppliers.

TechSci Research believes that, JLR is among the leading premium carmakers, globally and foraying into the petrol segment of the country, would eventually impact the vehicle sales for the company, followed by the enhancement of the JLR’s market share in the automobile industry of India. The planned move is also expected to support the automotive spark plug suppliers in the country to have tie ups with the luxury car maker and facilitate increased share for spark plugs in the OEM segment of India.india

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