Press Release

Europe Hair Care Market to Grow with a CAGR of 2.9% through 2028

Europe Hair Care Market is driven by a diverse consumer base with varying hair types, a growing focus on hair health and wellness, and the transformative impact of digitalization and e-commerce.


According to TechSci Research report, “Europe Hair Care Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Europe Hair Care Market stood at USD20.1 billion in 2022 and is anticipated to grow with a CAGR of 2.9% in the forecast period, 2024-2028. The Europe Hair Care Market is a thriving and dynamic sector within the broader personal care and beauty industry. With a diverse range of products catering to various hair types, concerns, and preferences, this market plays a pivotal role in helping individuals achieve healthy, lustrous locks and express their unique styles.

The Europe Hair Care Market is renowned for its vibrancy, innovation, and adaptability. It encompasses an extensive array of hair care products, from shampoos and conditioners to hair treatments, styling products, and hair colorants. This market serves a wide consumer base with diverse hair types, textures, and needs, reflecting the continent's rich cultural diversity.

Europe is home to a culturally diverse population with a wide range of hair types and textures. This diversity fuels demand for specialized hair care products tailored to straight, curly, wavy, afro-textured, and other hair types. Brands that offer solutions for various hair textures and styles are well-positioned to succeed in this market.

The Europe Hair Care Market is characterized by continuous innovation, with manufacturers constantly developing new formulations and products. This innovation extends to ingredients, packaging, and product functionality. Brands strive to meet consumer demands for effective solutions, whether it's addressing hair damage, frizz, hair loss, or offering natural and organic alternatives.

The multicultural nature of Europe has resulted in a fusion of hair care practices and cultural influences. Consumers seek products that align with their cultural identities and hair care traditions. Brands that cater to these cultural nuances have gained a significant following.

European consumers prioritize health and appearance, which extends to their hair care routines. Products that promote hair health, address specific concerns, and enhance the aesthetic appeal of hair are in high demand. This includes products with ingredients known for their nourishing and rejuvenating properties.

European consumers are well-informed about hair care and actively seek information about products, ingredients, and hair care routines. They turn to various sources, such as beauty magazines, online platforms, and consultations with hairstylists and dermatologists, to stay updated and make informed choices.

E-commerce has revolutionized the way consumers shop for hair care products in Europe. Online platforms provide convenience, a vast selection of products, and the ability to read reviews and recommendations. This shift toward online shopping has transformed the retail landscape and intensified competition.


Browse over XX market data Figures spread through 132 Pages and an in-depth TOC on "Europe Hair Care Market


The Europe Hair Care Market offers a diverse portfolio of products, each designed to meet specific hair care needs. From hydrating shampoos to color-protecting conditioners and styling products for various hair textures, consumers have a wide array of options to choose from.

Customization and personalization have become significant trends in the hair care market. Brands offer tailored solutions, such as personalized hair care regimens and formulations, to address individual hair concerns and goals.

Sustainability is a growing concern in Europe, and hair care brands are responding by adopting eco-friendly packaging, sourcing sustainable ingredients, and reducing their environmental impact. Brands that prioritize sustainability resonate with environmentally-conscious consumers.

The men's hair care segment is experiencing growth as more men in Europe embrace grooming and hair care routines. Brands are launching products specifically tailored to men's needs, including hair styling products, beard care, and scalp treatments.

The hair colorants segment continues to be a prominent driver in the market. Consumers seek a wide range of hair color options, from natural hues to bold and vibrant shades. Brands offer ammonia-free, semi-permanent, and long-lasting color solutions to cater to diverse preferences.

The Europe Hair Care Market is highly competitive, with numerous brands vying for consumer attention. Brand differentiation and capturing market share require strategic marketing, innovation, and consumer trust. Furthermore, catering to diverse hair types and concerns can be challenging for brands. Developing products that effectively address specific hair issues while maintaining broad appeal is a complex task. Additionally, the demand for environmentally sustainable and clean hair care products is on the rise. Brands must align with these preferences by adopting eco-friendly practices and transparent labeling to meet consumer expectations.

Europe Hair Care market is segmented into product type, sales channel, and region.

Based on product type, the market is segmented into shampoo, conditioner, hair colorants, hair styling products, and others. Among these, hair colorants segment has a significant share in the Europe hair care market. Hair colorants offer a powerful means of personal expression, allowing individuals to transform their appearance and style. Consumers across Europe seek hair color products to experiment with new looks, cover gray hair, or make bold fashion statements.

Based on country, the United Kingdom has a significant share of the Europe hair care market. The UK is renowned for its innovative contributions to various industries, including the beauty and personal care sector. British brands are known for developing cutting-edge formulations and advanced hair care products, often infused with research-driven ingredients and technology. This spirit of innovation has earned the trust of consumers looking for effective solutions.


Major companies operating in Europe hair care market are:

  • Procter & Gamble Company
  • L'Oréal S.A.
  • Henkel AG & Co. KGaA
  • Shiseido Company, Limited
  • Natura & Co
  • Kao Corporation
  • Unilever PLC
  • Johnson & Johnson
  • John Paul Mitchell Systems
  • Niche Beauty Lab


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 “The Europe Hair Care Market serves a diverse consumer landscape encompassing various age groups, genders, and cultural backgrounds. From millennials seeking innovative hair care solutions to mature consumers addressing aging hair concerns, the market caters to a broad spectrum of needs. Inclusive and gender-neutral hair care products are becoming increasingly prevalent, reflecting changing societal norms and consumer preferences. In conclusion, the Europe Hair Care Market is a dynamic and ever-evolving industry, characterized by innovation, diversity, and consumer consciousness.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Europe Hair Care Market By Product Type (Shampoo, Conditioner, Hair Colorants, Hair Styling Products, and Others), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of Europe hair care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Europe hair care market.



Mr. Ken Mathews

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