Dell launched an initiative “Aarambh” to increase the adoption of PCs for education in India

India: Dell India, a computer technology company has launched ‘Aarambh’ -a pan India initiative program that aims at spreading the importance of the personal computer in education sector.

With this initiative, the company is aiming to engage students, teachers and parents in a series of activities which helps in building the confidence while using a PC and to create an encompassing ecosystem. Further, the aim of the project is to reach a million students and 100 thousand teachers across 5,000 schools in 75 cities in India.

Moreover, this program will increase the PC penetration in the country by aspiring the teachers and parents that personal computer technology is essential for studies and learning new things. This program is in line with government's Digital India campaign.

TechSci Research analyses that by taking the initiative to boost PC adoption in country. Currently the PC penetration in India is around 9%. After the success of this program it is expected that Dell India would able to create a positive impact on the PC usage among students, teachers, and parents. As well, this initiative by the company would support the parent and teachers’, the child initial education development and enhance the PC education for educating the students.