DMack Tyres is planning to establish a new tire plant in England

United Kingdom: As per the senior official of the company, DMack Tyres headquartered in England, is planning a greenfield tire plant in the country considering the ongoing World Rally Championships. Although the company is already conducting a feasibility check to finalize the establishment of the facility, DMack is estimating to capitalize a sum total of about USD440 million in the project. The plant is likely to run at a production capacity of about 2 million tire units per year.

While discussing about the upcoming facility, the company’s Communications Director, Glenn Patterson stated “We are going through a period of development and evolution and are planning to improve our brand to compete with the likes of Pirelli and Michelin. Moreover, the company currently manufactures a small amount of tires in the United Kingdom, at Cooper Tire’s factory in Melksham, Wiltshire. But we plan to increase our capacity for premium tires in the U.K., and that’s why we are building the plant.”

Since 2011, the company has been supplying its flagship, competition rally tires, which are largely sourced from Shandong Yongtai Chemical Group based in Dongying Province of China.

The potential location for the tire plant is planned to be in Carlisle, a town in northwest England. However, an another location in southern England is also being considered by the company officials. As per Patterson, the to-be launched plant would specialize in manufacturing passenger car tires along with motor sport tires. Also, DMack has plans to employ 500 people by the time, the company would be running at full efficiency.

According to a recent report published by TechSci Research, “United Kingdom Tire Market Forecast and Opportunities, 2021” United Kingdom’s tire market can be segregated into regions of England, Scotland, Wales and Northern Ireland, wherein, England is the largest region in terms of population and area. England accounts for the highest number of vehicles in the UK and contributes more than four-fifth of the total tire demand across the United Kingdom.

As per TechSci Research, DMack does not rank among the top 10 prominent tire players in the United Kingdom industry, however, the company is about to cater the demand of tires by targeting the largest vehicle segment of the country, i.e. passenger cars, in coming years. By establishing a new tire plant in England, the company would able to form its own brand identity in United Kingdom.