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Toyota to launch petrol variant of Innova Crysta around Diwali

India: Toyota’s wildly popular MPV, Innova, recently received a wild update by the company in the form of the Innova Crysta. To resuscitate sales across Delhi-NCR as well as in Kerala on the verge of banning on diesel vehicles, Toyota is developing a 2.7-litre petrol engine version of Innova by the name of Innova Crysta.

The Toyota Innova Crysta, currently, has been launched in India with two diesel engine options, a 2.4-litre and a 2.8-litre engine. However, since December’ 2015 the Supreme Court has imposed the ban on diesel car sale in the Delhi-NCR, the sales of the Innova Crysta have taken a drastic hit across the region. Considering the demand of Innova Crysta, especially in NCR region, the company manufacturer would now be introducing a petrol variant of the same car, by the festive season of Diwali.

The development of new Innova model has been expedited, as the R&D department of the company is working in combination with Japanese engineers. Moreover, in the international market of Thailand and Indonesia, Innova Crysta is already being sold in a 2.0-litre petrol engine version.

As of May 2016, the price of Toyota Innova Crysta, 2.4-litre diesel variant starts at around USD20.65 thousand and the 2.8-litre diesel variant costs up to USD30.90 thousand (both prices are ex-showroom price in Delhi). The Toyota Innova Crysta, diesel variant, faces a tough competition from Mahindra Scorpio, XUV 5OO, Maruti Suzuki Ertiga, Honda Mobilio, etc. in the SUV & MPV segment. Toyota is looking forward for a good growth, once the company launches the petrol variant of Innova Crysta in Indian market.

According to a recent report published by TechSci Research, “India Automotive Brake Pads, Shoes, and Linings Market Forecast and Opportunities, 2020” automotive industry is one of the important pillars of the India industry. Moreover, India is the seventh largest vehicle producer around the world, with an average annual production of over 22 million vehicles, as of 2015. The country is also the third largest automotive market in Asia, right after Japan and China. At present, almost all major global automobile manufacturers are operating across India. Rising production and sales of passenger cars in the country, have established the country as one of the leading automotive and brake friction market, as well.

As per TechSci Research, the upcoming model of Innova Crysta, petrol variant, would expand the product portfolio of the company, across the country’s passenger car market. Also, the launch of new MPV car in the Indian market, would eventually increase the market share of Toyota Motor Corporation, in the overall country’s passenger car market in coming years.

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