Industry News

Microsoft offers its window platform to partners for mixed reality experience

United States: Microsoft, a U.S. technology giant made a major announcement for the virtual reality and augmented reality market. The company has opened its windows software which is already deployed across the wide range of augmented reality devices including HoloLens; is open for partnership with augmented and virtual reality headgear manufacturers.

Devices which would built on windows software platform will be interoperable. For instance, a user of HTC Vive virtual reality gear would be able to virtually visit and collaborate with other user who use HoloLens virtual reality goggles.

HTC, Lenovo, Asus, and HP are already working with the company. In addition, by sharing the windows platform that enable various manufactures of augmented reality and virtual reality gear to work with one another.  

TechSci Research analyses that by creating the common platform for different virtual and augmented reality manufacturers, Microsoft will open a new gateway for mixed reality and provide a new experience to its users of HoloLens. As well, it is expected that the prices of reality gears would decrease.

The new development in the Augmented Reality and Virtual reality market would help various end user industry such as healthcare in conducting the complex surgery or manufacturing industry in creating the complex designs.

TechSci Research, a market research and consulting firm closely analyse the development in the virtual reality market and has published a report, “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2020”. The report discusses the market for augmented reality and virtual reality in the United States is projected to grow at a CAGR over 37% during 2015-2020. Growing adoption in automotive, pico-projectors, and gaming & entertainment industries, for display of information, along with facilitation of real-time human interaction with objects and digital devices, are anticipated to be the major growth drivers for United States augmented reality & virtual reality market over the next five years. The market is segmented into Head-Mounted Display (HMD) products, Head-Up Display (HUD) products, smart glasses, and handheld device applications, wherein HMD products held the largest revenue share in 2014. United States augmented reality & virtual reality market is majorly dominated by BAE Systems, Thales Defense and Security, Inc., and Rockwell Collins, Inc. 

Relevant News