KAHRAMAA intensifies AC usage campaign

Qatar: Qatar General Electricity and Water Corporation (KAHRAMMA) is driving public awareness through National Program for Conservation and Energy Efficiency (Tarsheed) and its efforts seem to have gained momentum in spreading the message to go for the Energy Star rating system for Air- Conditioners (ACs) ensuring energy conservation and power efficiency of ACs.

KAHRAMMA is working in association with the Ministry of Municipality, the Ministry of Economy and Commerce and Qatar General Organization for Standardization and it has succeeded in launching the energy efficiency labeling system, which demonstrates energy efficiency and conservation parameters.

Besides, KAHRAMMA has also succeeded in bringing new partners to drive its message, as it has been joined by Majid Al Futtaim group’s Carrefour Qatar, which is working on its Community outreach program to spread the message among the masses. As part of the campaign, Carrefour Qatar has extended its electrical appliances area, displaying a wide range of air conditioners with highly efficient energy performance systems.

According to TechSci Research analysis, KAHRAMMA efforts are likely to help companies that sell their products with energy efficiency labels, while it will adversely affect conventional air conditioners following its announcement to ban import and sale of all conventional air conditioners from July 1 this year.

According to a report published by TechSci Research, “GCC Air Conditioners Market By Product Type (Split, Chiller, Window, VRF and Others), By End Use Sector (Commercial and Residential), By Country (Saudi Arabia, Qatar, UAE, Oman, Kuwait and Bahrain), Competition Forecast and Opportunities, 2011 – 2021”, the market for air conditioners in GCC is forecast to grow at a CAGR of over 10% during 2016–2021. Saudi Arabia dominates GCC air conditioners market, on account of large population size and continuing growth across various sectors in the Kingdom. Split air conditioners dominated demand for air conditioners in the GCC region in 2015. The air conditioners market in the region is dominated by players such as LG, Daikin, Toshiba Carrier, Zamil and Samsung. However, GCC air conditioners market is majorly import driven due to limited manufacturing plants of major air conditioner players in GCC countries.