Press Release

North America Retail Analytics Market to be Led by Enhanced Fraud Detection & Loss Prevention

Growing E-commerce & Omnichannel Retail propelling North America Retail Analytics Market during the forecast period 2024-2028.


According to TechSci Research report, “North America Retail Analytics Market - By Country, Competition, Forecast and Opportunities, 2018-2028”, The North America retail analytics market is a dynamic and rapidly evolving landscape, driven by the fusion of advanced technology, data analytics, and the changing dynamics of the retail industry. This market encompasses a wide array of analytics solutions tailored to meet the specific needs of retailers, both brick-and-mortar and e-commerce, across the United States and Canada, among other North American countries. Retail analytics empowers businesses to gain invaluable insights into customer behavior, inventory management, supply chain optimization, and overall store performance. One of the primary drivers propelling the growth of the North America retail analytics market is the increasing importance of data-driven decision-making in the retail sector. Retailers are increasingly leveraging data analytics to understand customer preferences, forecast demand, and personalize marketing efforts. The abundance of data generated through online and in-store transactions, loyalty programs, and social media interactions offers a wealth of opportunities for retailers to enhance customer experiences and drive sales. Retail analytics solutions are essential tools for converting this data into actionable insights, enabling businesses to tailor their strategies, optimize pricing strategies, and allocate resources more effectively.

The rise of e-commerce and omnichannel retailing is another significant factor shaping the North America Retail Analytics Market. With the growth of online shopping, retailers are striving to provide seamless experiences across various channels, necessitating a deeper understanding of customer behavior and preferences. Retail analytics solutions facilitate the integration of data from online and offline channels, allowing retailers to create cohesive customer journeys. This enables features such as click-and-collect, personalized recommendations, and targeted promotions, enhancing customer satisfaction and loyalty. Additionally, supply chain analytics are crucial for retailers to manage inventory efficiently, reduce costs, and ensure timely deliveries to meet the demands of the e-commerce era.

Furthermore, the COVID-19 pandemic has accelerated the adoption of retail analytics in North America. Retailers faced unprecedented challenges, including supply chain disruptions, and shifting consumer behavior, during the pandemic. Retail analytics played a pivotal role in helping businesses adapt to these changes by providing real-time insights, enabling demand forecasting, and supporting contactless shopping experiences. As the retail industry continues to evolve in response to ongoing uncertainties, the importance of data-driven decision-making through retail analytics remains paramount.

In conclusion, the North America retail analytics market is characterized by its transformative impact on the retail industry. The convergence of data analytics, technology, and the changing retail landscape is driving innovation, enhancing customer experiences, and boosting the competitiveness of retailers across the region. As businesses in North America recognize the value of data-driven insights, the retail analytics market is poised for continued growth and evolution, shaping the future of retail in the digital age.


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The North America retail analytics market is segmented by component, deployment mode, organization size, application, and end user. Based on component, the market is bifurcated into software, and service. Based on deployment mode, the market is bifurcated into on-premises and cloud. Based on organization size, the market is bifurcated into SMEs, and large organizations. Based on application, the market is bifurcated into customer management, inventory analysis, yield analysis, order & fulfilment management, merchandising analysis, performance analysis, pricing analysis, cluster planning & transportation management, and others. Based on end user, the market is bifurcated into offline, and online.

Based on Application, the merchandising analytics segment emerged as the dominant force in the North America retail analytics market and is projected to sustain its dominance throughout the forecast period. This segment's ascendancy can be attributed to its pivotal role in revolutionizing the way retailers make strategic decisions regarding product assortment, pricing, and inventory management. North American retailers, operating in one of the world's most competitive markets, recognize the critical importance of data-driven insights in gaining a competitive edge. Merchandising analytics empowers retailers to gain deeper insights into consumer behavior, preferences, and trends. By harnessing this wealth of information, retailers can optimize product offerings to align with consumer demands, predict demand patterns more accurately, and fine-tune pricing strategies for maximum profitability. The advent of e-commerce and the complexities of omnichannel retail have further heightened the relevance of merchandising analytics, as retailers strive to provide personalized shopping experiences and ensure that their merchandise remains in tune with rapidly changing market dynamics. As the North American retail landscape continues to evolve, with shifting consumer behaviors and market trends, merchandising analytics is poised to remain at the forefront of innovation. Its capacity to deliver data-driven insights that facilitate informed decision-making ensures that it will sustain its dominance, shaping the future of retail analytics in the region and guiding retailers toward greater competitiveness and success.


Key market players in the North America retail analytics market are: -

  • IBM (International Business Machines Corporation)
  • SAS Institute Inc.
  • Oracle America, Inc.
  • SAP America, Inc.
  • Microsoft Corporation
  • Teradata Corporation
  • MicroStrategy Incorporated
  • Tableau Software Inc.
  • Qlik Technologies Inc.
  • Domo, Inc.


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"United States emerged as the dominant region in the North America retail analytics market and is anticipated to maintain its dominance throughout the forecast period. This supremacy can be attributed to several compelling factors that underscore the United States' pivotal role in the global retail landscape. With a vast and diverse retail sector comprising traditional brick-and-mortar stores, e-commerce giants, and a burgeoning omni-channel market, the United States presents a unique blend of challenges and opportunities for retailers. Consequently, retailers in the U.S. have been quick to embrace advanced analytics solutions to gain a competitive edge. The United States is renowned for its culture of innovation and technological advancement, which has accelerated the widespread adoption of data-driven decision-making within the retail sector. Retailers in the U.S. have been at the forefront of recognizing the value of analytics in optimizing inventory management, enhancing customer experiences, and streamlining overall operational efficiency. Moreover, the presence of major technology hubs and a robust ecosystem of analytics providers further bolsters the growth of the retail analytics market in the United States. Furthermore, the sheer size and diversity of the U.S. market, combined with shifting consumer preferences and dynamic market dynamics, position the country as an ideal testing ground for retail analytics solutions. As the retail industry continues to evolve and adapt, the United States is poised to maintain its dominance in the North America retail analytics market, setting the pace for innovation and shaping the future of retail analytics in the region.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

“North America Retail Analytics Market Segmented by Component (Software, Service), By Deployment Mode (Cloud, On-Premises), By Organization Size (SME’s, Large Organization), By Application (Customer Management, Inventory Analysis, Yield Analysis, Order & Fulfilment Management, Merchandising Analysis, Performance Analysis, Pricing Analysis, Cluster Planning & Transportation Management, and Others), By End User (Offline, Online), By Country, By Competition, Forecast & Opportunities, 2018-2028,” has evaluated the future growth potential of North America retail analytics market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the North America retail analytics market.



Mr. Ken Mathews

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