Press Release

Europe Retail Analytics Market to be Led by Enhanced Digital Transformation in Retail

Consumer Demand for Personalization propelling Europe Retail Analytics Market during the forecast period 2024-2028.


According to TechSci Research report, “Europe Retail Analytics Market - By Country, Competition, Forecast and Opportunities, 2018-2028”, The retail landscape in Europe has been undergoing a significant transformation in recent years, driven by technological advancements, and changing consumer behaviors. One of the key drivers of this transformation is the growing adoption of retail analytics solutions across the continent. The Europe Retail Analytics Market has witnessed remarkable growth, with an increasing number of retailers recognizing the value of data-driven insights to enhance their operations and customer experiences. In today's highly competitive retail environment, data is the new currency, and retail analytics has emerged as a powerful tool for businesses to gain a competitive edge. Retailers across Europe are leveraging advanced analytics tools to collect, analyze, and interpret vast amounts of data generated through various channels, including in-store transactions, online purchases, social media interactions, and customer feedback.

This data-driven approach enables retailers to better understand consumer preferences, shopping patterns, and market trends, allowing them to make informed decisions on product assortment, pricing strategies, and marketing campaigns. One of the key trends driving the Europe Retail Analytics Market is the increasing focus on personalized customer experiences. Retailers are using analytics to create tailored shopping experiences that cater to individual preferences and needs. By analyzing customer data, retailers can recommend products, send personalized promotions, and optimize the layout of physical stores to enhance the overall shopping journey. This not only improves customer satisfaction but also boosts sales and customer loyalty.

Furthermore, the integration of artificial intelligence (AI) and machine learning (ML) technologies has revolutionized retail analytics in Europe. These technologies enable retailers to predict future consumer behaviors and optimize inventory management. AI-powered chatbots and virtual assistants are also being deployed to provide real-time customer support and assistance, improving customer engagement, and reducing operational costs. In addition to improving customer experiences, retail analytics is helping European retailers optimize their supply chain operations. By analyzing data related to inventory levels, transportation logistics, and demand forecasting, retailers can streamline their supply chain processes, reduce costs, and ensure products are readily available to meet customer demands. Moreover, compliance with data privacy regulations such as GDPR (General Data Protection Regulation) is a crucial consideration for retailers in Europe. They must ensure that their data collection and analytics practices are in line with these regulations to protect customer data and maintain trust.

The Europe retail analytics market is characterized by a diverse vendor landscape, with both established players and emerging startups offering a wide range of analytics solutions. Retailers can choose from on-premises or cloud-based solutions, depending on their specific needs and IT infrastructure. Additionally, the market is witnessing collaborations and partnerships between technology companies and retail giants, further driving innovation in the field. In conclusion, the Europe Retail Analytics Market is experiencing robust growth as retailers recognize the transformative potential of data-driven insights. By harnessing the power of retail analytics, European retailers can optimize their operations, enhance customer experiences, and gain a competitive advantage in an ever-evolving industry. As technology continues to advance and consumer preferences evolve, retail analytics will remain a crucial tool for retailers seeking to thrive in the dynamic European retail landscape.


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The Europe retail analytics market is segmented by component, deployment mode, organization size, application, and end user. Based on component, the market is bifurcated into software, and service. Based on deployment mode, the market is bifurcated into on-premises and cloud. Based on organization size, the market is bifurcated into SMEs, and large organizations. Based on application, the market is bifurcated into customer management, inventory analysis, yield analysis, order & fulfilment management, merchandising analysis, performance analysis, pricing analysis, cluster planning & transportation management, and others. Based on end user, the market is bifurcated into offline, and online.

Based on application, the merchandising analytics segment emerged as the dominant force in the Europe retail analytics market and is projected to sustain its dominance throughout the forecast period. The significance of this dominance lies in the fundamental role that merchandising analytics plays in shaping the retail sector's success across the continent. Merchandising analytics empowers retailers with the crucial insights and intelligence required to optimize crucial aspects of their business operations, such as product assortments, pricing strategies, and inventory management. The appeal of merchandising analytics lies in its ability to harness the power of data-driven decision-making. Retailers can leverage this data to enhance operational efficiency, streamline supply chain management, and deliver a more personalized and tailored shopping experience to customers. Through demand forecasting, stock replenishment, and assortment planning, retailers can meet and even exceed the expectations of their consumers.

With a relentless focus on consumer satisfaction and loyalty, the merchandising analytics segment remains at the forefront of innovation in the retail sector. As customer expectations continue to evolve, retailers are increasingly reliant on this segment to stay competitive and adapt to dynamic market conditions. This enduring dominance of merchandising analytics signifies its pivotal role in the success of retailers in Europe, making it a linchpin for sustainable growth and customer-centric retail strategies. Consequently, this segment is expected to maintain its prominence, driving innovation and efficiency in European retail as retailers strive to meet the ever-changing demands of the market.

Key market players in the Europe retail analytics market are:

  • IBM Corporation
  • SAP SE (Societas Europaea)
  • Oracle Corporation
  •, Inc.
  • Adobe Systems Software Ireland Limited
  • SAS Institute Inc. (Europe)
  • Tableau Software Inc. (acquired by Salesforce)
  • QlikTech International AB
  • Domo International Limited
  • Manthan Systems Inc.


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"United Kingdom emerged as the dominant region in the Europe retail analytics market and is anticipated to maintain its dominance throughout the forecast period. This dominance is emblematic of the UK's robust and highly competitive retail landscape, which has consistently embraced and leveraged the power of retail analytics for strategic advantage. British retailers, both traditional and e-commerce, have been at the forefront of adopting advanced analytics solutions, with a strong emphasis on software components. These solutions enable retailers to extract actionable insights from vast troves of data, leading to optimized pricing strategies, enhanced inventory management, and more personalized customer experiences. The UK's pivotal role in the Europe retail analytics market can also be attributed to its role as a global technology and innovation hub, fostering an environment where cutting-edge analytics tools and solutions thrive. Furthermore, the relentless focus on consumer-centric strategies, coupled with a keen understanding of the importance of data-driven decision-making, positions the UK as a trailblazer in the retail analytics realm. As the market continues to evolve and adapt to emerging technologies, the United Kingdom is poised to maintain its dominant stature, serving as an inspiration and benchmark for retailers across Europe seeking to navigate the intricacies of the modern, data-driven retail landscape.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

“Europe Retail Analytics Market Segmented by Component (Software, Service), By Deployment Mode (Cloud, On-Premises), By Organization Size (SME’s, Large Organization), By Application (Customer Management, Inventory Analysis, Yield Analysis, Order & Fulfilment Management, Merchandising Analysis, Performance Analysis, Pricing Analysis, Cluster Planning & Transportation Management, and Others), By End User (Offline, Online), By Country, By Competition, Forecast & Opportunities, 2018-2028,” has evaluated the future growth potential of Europe retail analytics market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Europe retail analytics market.


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