Press Release

Asia Pacific Retail Analytics Market to be Led by Government Initiatives Promoting Digitalization

Increasing Adoption of Digital Technologies propelling Asia Pacific Retail Analytics Market during the forecast period 2024-2028.


According to TechSci Research report, “Asia Pacific Retail Analytics Market - By Country, Competition, Forecast and Opportunities, 2018-2028”, The Asia Pacific retail analytics market is undergoing a remarkable transformation, fueled by the region's dynamic retail landscape and a growing recognition of the power of data-driven insights. Covering a vast and diverse geographical area, the Asia Pacific region is home to some of the world's largest and fastest-growing economies, making it a hotbed of retail activity. From bustling metropolises like Tokyo and Shanghai to emerging markets in Southeast Asia, retailers across the region are increasingly turning to retail analytics to gain a competitive edge in a rapidly evolving marketplace.

One of the primary drivers of the Asia Pacific retail analytics market's growth is the changing consumer behavior and preferences within the region. As consumers become more digitally connected and discerning, their expectations from retailers are evolving. They demand personalized shopping experiences, seamless omnichannel interactions, and products tailored to their specific needs. Retailers in Asia Pacific are recognizing that the key to meeting these expectations lies in harnessing the power of data analytics. By delving into consumer data, retailers can gain invaluable insights into buying patterns, product preferences, and regional trends. This data-driven approach empowers them to refine marketing strategies, optimize supply chain management, and tailor pricing to meet customer demands effectively. The rise of data-driven personalization is revolutionizing the retail landscape across Asia Pacific, and retailers are eager to embrace these transformative possibilities.

Furthermore, the COVID-19 pandemic has accelerated the adoption of retail analytics in the region. Retailers faced unprecedented challenges during the pandemic, from supply chain disruptions to shifting consumer behaviors and demand patterns. In response, many turned to advanced analytics tools to gain real-time visibility into their operations and make data-driven decisions. The pandemic underscored the importance of agility and resilience in the retail sector, and analytics emerged as an indispensable tool for navigating these challenges.

Additionally, governments in several Asia Pacific countries are actively promoting digitalization and innovation in the retail sector. Initiatives aimed at fostering digital transformation and improving infrastructure are creating an environment conducive to the adoption of analytics solutions. The public sector's involvement in supporting technological advancements is further accelerating the pace of change in the retail industry across the region.

Another significant trend in the Asia Pacific retail analytics market is the increasing focus on sustainability and ethical consumerism. Consumers in the region are becoming more environmentally conscious, and retailers are using analytics to align their practices with sustainable and ethical standards. This includes optimizing supply chains for efficiency and reducing carbon footprints, sourcing products responsibly, and ensuring fair labor practices. Retail analytics is playing a crucial role in helping retailers make these ethical and sustainable decisions.

In conclusion, the Asia Pacific retail analytics market is experiencing a seismic shift, driven by factors like evolving consumer expectations, the impact of the COVID-19 pandemic, government support for digitalization, and a growing emphasis on sustainability. Retailers in the region are recognizing that their ability to thrive and remain competitive hinges on their capacity to harness the power of data analytics. As this trend continues to gain momentum, the Asia Pacific retail analytics market offers immense potential for both regional and global players. It presents abundant opportunities for businesses to not only thrive but also to contribute to the transformation of the retail industry in this vibrant and diverse part of the world.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the "Asia Pacific Retail Analytics Market."


The Asia Pacific retail analytics market is segmented by component, deployment mode, organization size, application, and end user. Based on component, the market is bifurcated into software, and service. Based on deployment mode, the market is bifurcated into on-premises and cloud. Based on organization size, the market is bifurcated into SMEs, and large organizations. Based on application, the market is bifurcated into customer management, inventory analysis, yield analysis, order & fulfilment management, merchandising analysis, performance analysis, pricing analysis, cluster planning & transportation management, and others. Based on end user, the market is bifurcated into offline, and online.

Based on application, the merchandising analytics segment emerged as the dominant force in the Asia Pacific retail analytics market and is projected to sustain its dominance throughout the forecast period. This dominance can be attributed to several compelling factors. Firstly, merchandising analytics plays a pivotal role in helping retailers optimize their product assortments, pricing strategies, and inventory management. In a region characterized by diverse consumer preferences and rapidly changing market trends, retailers rely on merchandising analytics to make data-driven decisions that maximize sales and profitability. Secondly, the growth of e-commerce and omnichannel retailing in the Asia Pacific region has elevated the significance of merchandising analytics. Retailers require comprehensive insights into consumer behavior, demand forecasting, and supply chain optimization to meet the demands of an increasingly digital-savvy and discerning customer base. As a result, investments in merchandising analytics solutions have surged, cementing its dominance in the market. With the continued evolution of retail dynamics in Asia Pacific, the merchandising analytics segment is poised to remain at the forefront, enabling smarter and more agile retail operations, ultimately delivering enhanced customer experiences and sustained growth for retailers in the region.

Key market players in the Asia Pacific retail analytics market are:

  • IBM Corporation (Asia Pacific)
  • SAS Institute Inc. (Asia Pacific)
  • Oracle Corporation
  • SAP Asia Pte. Ltd
  • Tableau Software Inc. (acquired by Salesforce)
  • Microsoft Corporation
  • QlikTech International AB
  • MicroStrategy Incorporated
  • Manthan Systems Inc.
  • Tata Consultancy Services (TCS) Asia Pacific Pte. Ltd. 

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"China has unquestionably emerged as the unrivaled leader in the Asia Pacific retail analytics market, and its position at the forefront is expected to remain unchallenged throughout the forecast period. This ascendancy can be attributed to a combination of compelling factors that underscore China's retail landscape. Firstly, China boasts the world's largest population of tech-savvy consumers, fostering a massive and diverse retail ecosystem that encompasses both online and offline channels. This provides a fertile ground for the application of advanced retail analytics solutions. Secondly, the Chinese retail market is characterized by intense competition and rapidly evolving consumer preferences. To thrive in this dynamic environment, retailers are increasingly turning to data-driven insights for inventory optimization, pricing strategies, and personalized marketing, thus driving the demand for retail analytics. Moreover, China's prowess in e-commerce is unparalleled, with e-commerce giants like Alibaba and pioneering the integration of cutting-edge analytics technologies. These companies employ artificial intelligence (AI) and machine learning (ML) to forecast consumer behavior, optimize supply chains, and enhance customer experiences, setting global standards for retail innovation. As the Asia Pacific retail analytics market continues to evolve, China's dominance not only reflects its current leadership but also its role as a trendsetter and innovator in the global retail analytics arena. This enduring leadership is expected to shape the market's trajectory for the foreseeable future, making China a beacon of retail analytics excellence in the Asia Pacific region.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

“Asia Pacific Retail Analytics Market Segmented by Component (Software, Service), By Deployment Mode (Cloud, On-Premises), By Organization Size (SME’s, Large Organization), By Application (Customer Management, Inventory Analysis, Yield Analysis, Order & Fulfilment Management, Merchandising Analysis, Performance Analysis, Pricing Analysis, Cluster Planning & Transportation Management, and Others), By End User (Offline, Online), By Country, By Competition, Forecast & Opportunities, 2018-2028,” has evaluated the future growth potential of Asia Pacific retail analytics market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Asia Pacific retail analytics market.


Mr. Ken Mathews         

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